February 1, 2019

How Do Companies Build Trust in Their Brand According to Marketing Professionals in France? (% of respondents, April 2018)


Companies in France build trust in their brand by human interactions, developing professional networks and by optimizing recommendations/opinions/positive comments, as well as by highlighting influencers and sharing content on social networks. Other important factors are sending relevant content to ... users, using chatbots and asking for consumer's consent. More