February 20, 2019

What Type of Content Do Internet Users vs. B2C Marketers in Australia, the UK and the US Find Most Authentic? (% of respondents, Jan 2019)

Description

Almost 60% of internet users believe that consumer generated content is the most authentic (compared to 15% of marketers), while over 30% of marketers believe that brand created content is most authentic (compared to 24% of internet users).
Share

Chart Title

What Type of Content Do Internet Users vs. B2C Marketers in Australia, the UK and the US Find Most Authentic? (% of respondents, Jan 2019)

Publication Date

February 20, 2019

Sources

Source information is only available to PRO subscribers.