February 13, 2019

Mobile Dating App Performance Metrics Worldwide: Average Install-to-Subscription Rate, by Gender, 2016-2018

Description

Liftoff found that men were slightly more likely than women to become a paid dating app subscriber after installing the app. The rates for both men and women more than rebounded in 2018 after declining in 2017.
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Mobile Dating App Performance Metrics Worldwide: Average Install-to-Subscription Rate, by Gender, 2016-2018

Publication Date

February 13, 2019

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