February 14, 2019

What Did US Ad Executives Think Was the Most Overrated Word/Term of 2018? (% of respondents)

Description

According to respondents, blockchain (26%), AI (19%) and programmatic (19%) are the most overused words in 2018, followed by crypto (12%) people-based marketing (8%) and direct-to-consumer (5%).
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Chart Title

What Did US Ad Executives Think Was the Most Overrated Word/Term of 2018? (% of respondents)

Publication Date

February 14, 2019

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