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October 15, 2018

Which Services Are Handled by US Companies' In-House Agencies? (% of respondents, 2013 & 2018)

Note

Data was provided to eMarketer by Association of National Advertisers (ANA).

Methodology

Data is from the October 2018 Association of National Advertisers (ANA) report titled "The Continued Rise of the In-House Agency." 412 client-side marketers were surveyed during August 2018 on in-house agencies. Respondents are members of the ANA. The survey results are of only client-side marketers ... and exclude agencies or media companies. Respondents identified their position as junior marketers (manager level and below 48%) or senior marketers (director level and above 52%) from companies with a business focus of B2B (16%), B2C (41%) or both (43%) with a 2017 annual US in-house agency budget (staff and expenses) of less than $25 million (75%) or greater than $25 million (25%). In-house agency is defined as a department, group, or person who has responsibilities that typically are performed by an external advertising or other marketing communications agency, but excludes internal PR.More
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Chart Title

Which Services Are Handled by US Companies' In-House Agencies? (% of respondents, 2013 & 2018)

Publication Date

October 15, 2018