Alert
October 2, 2018

Internet Users in Select Countries Who Think Marketers Spend Too Much Time Looking for Ways to Force Them to Pay Attention to Their Messages and Not Enough Time Thinking of Ways to Make Them Want to Pay Attention, July 2018 (% of respondents)

Note

Data was provided to eMarketer by Edelman.

Methodology

Data is from the October 2018 Edelman report titled "2018 Edelman Earned Brand." 8,000 internet users ages 18+ in Brazil (n=1,000), China (n=1,000), France (n=1,000), Germany (n=1,000), India (n=1,000), Japan (n=1,000), the UK (n=1,000) and US (n=1,000) were surveyed online during July 10-20, 2018. For the whole survey sample of 8,000, the margin of error is +/-1.1 percentage points. For the country survey samples of 1,000, the margin of error is +/-3.1 percentage points. A separate mobile survey of 32,000 respondents in Brazil (n=4,000), China (n=4,000), France (n=4,000), Germany (n=4,000), India (n=4,000), Japan (n=4,000), the UK (n=4,000) and US (n=4,000) were surveyed during June 29-July 24, 2018. For the whole survey sample of 32,000, the margin of error is +/-0.6 percentage points. For the country survey samples of 4,000, the margin of error is +/-1.6 percentage points.