June 28, 2018

Retail Ecommerce Sales Share for Select FMCG Product Categories in China, 2017 (% of total retail sales in each category)

Description

In 2017, retail ecommerce sales made up nearly half of total baby diaper retail sales in China, the greatest online sales share for select fast-moving consumer goods (FMCG) product categories. Online purchases of baby milk powder, cosmetics, skincare, and tissues made up the next largest shares.
Share

Chart Title

Retail Ecommerce Sales Share for Select FMCG Product Categories in China, 2017 (% of total retail sales in each category)

Publication Date

June 28, 2018

Sources

Source information is only available to PRO subscribers.