July 31, 2018

Average CPM for US Primetime TV Upfront Ads, Broadcast vs. Cable, 2008-2019

Description

The average CPM for US primetime broadcast and cable TV upfront ads nearly doubled in ten years from 2008/2009 to 2018/2019. Broadcast has maintained a higher cost per thousand impressions than cable from 2008 to 2019.
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Chart Title

Average CPM for US Primetime TV Upfront Ads, Broadcast vs. Cable, 2008-2019

Publication Date

July 31, 2018

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