July 11, 2018

Allocation of Programmatic Ad Spending According to US Marketers*, by Transaction Method, May 2018 (% of total)

Description

According to May 2018 data, the largest percentage of US marketers' total digital programmatic spending is allocated to open exchanges, followed by programmatic guaranteed and private marketplaces, with over 30% of marketers using each of these means of transactions.
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Chart Title

Allocation of Programmatic Ad Spending According to US Marketers*, by Transaction Method, May 2018 (% of total)

Publication Date

July 11, 2018

Sources

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