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May 22, 2018

US Mobile Ad Spending, by Format, 2015-2019 (billions, % change and % of total digital ad spending)


Estimates show that in 2019, total US mobile ad spending will reach nearly $80 billion, compared to about $20 billion in 2015. By platform, search ad spending will make up the greatest share, followed by banner (display ad spending) and digital video ad spending.