An updated version of this chart is available.
View the latest data
May 22, 2018

US Mobile Ad Spending, by Format, 2015-2019 (billions, % change and % of total digital ad spending)

Description

Estimates show that in 2019, total US mobile ad spending will reach nearly $80 billion, compared to about $20 billion in 2015. By platform, search ad spending will make up the greatest share, followed by banner (display ad spending) and digital video ad spending.
Share

Chart Title

US Mobile Ad Spending, by Format, 2015-2019 (billions, % change and % of total digital ad spending)

Publication Date

May 22, 2018

Sources

Source information is only available to PRO subscribers.