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July 12, 2018

US Back-to-School Retail Spending, 2012-2018 (billions)

Methodology

Data is from the July 2018 National Retail Federation (NRF) "Back to Class 2018: Top trends for Back-to-School and College Shopping" conducted by Prosper Insights & Analytics. 7,320 US internet users ages 18+ were surveyed online during June 29-July 8, 2018. The margin of error is +/-1.2 percentage points.