May 30, 2018

Omnichannel Retail Methods Used by US Mother Smartphone Users to Shop for Back-to-School Supplies, 2017 & 2018 (% of respondents in each group)


Data is from the May 2018 Field Agent study titled "Back to School". 1,001 US mothers ages 18+ of children in K-12 grade were surveyed via the Field Agent mobile app during May 21-23, 2018. Field Agent is a mobile marketing research firm.