June 17, 2018

US Total Media Ad and Marketing Spending, by Media/Segment, 2014-2020 (billions and % change)

Description

In 2014, of US total media ad and marketing spending, more was spent on TV than on any other channel. However, digital has been growing at the fastest rate and overtook TV in first place in 2017. Meanwhile, TV, magazines and newspapers are channels that have seen a decline in media ad spending.
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Chart Title

US Total Media Ad and Marketing Spending, by Media/Segment, 2014-2020 (billions and % change)

Publication Date

June 17, 2018

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