February 22, 2018

Branded Digital Content Performance Metrics in Select Countries: Average Time Spent and CTR, by Device, Q4 2017 (among impressions analyzed by Polar)

Description

In an analysis of branded digital content performance metrics, average time spent on sponsored content was greatest on mobile devices at over 130 seconds, with a click through rate (CTR) of over 0.3%. The second greatest average time spent was during tablet usage, followed by desktop.
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Branded Digital Content Performance Metrics in Select Countries: Average Time Spent and CTR, by Device, Q4 2017 (among impressions analyzed by Polar)

Publication Date

February 22, 2018

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