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February 22, 2018

Mobile Programmatic Ad Performance Metrics Worldwide: Ad Spending Share, In-App vs. Mobile Web, 2014-2017 (% of total on Smaato's platform)

Description

Chart is on in-app vs. mobile web ad spending share for 2014, 2015, 2016 and 2017. Mobile ad spending is based mobile ad spending on the Smaato platform.

Featured In

Mobile Time Spent 2018

Chart Title

Mobile Programmatic Ad Performance Metrics Worldwide: Ad Spending Share, In-App vs. Mobile Web, 2014-2017 (% of total on Smaato's platform)

Publication Date

February 22, 2018

Sources

Source information is only available to PRO subscribers.

Featured In

Mobile Time Spent 2018
Topics
Mobile InternetMobile AppsAdvertising Performance MetricsProgrammatic Advertising
Worldwide

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