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February 22, 2018

Mobile Programmatic Ad Performance Metrics Worldwide: Ad Spending Share, In-App vs. Mobile Web, 2014-2017 (% of total on Smaato's platform)


Chart is on in-app vs. mobile web ad spending share for 2014, 2015, 2016 and 2017. Mobile ad spending is based mobile ad spending on the Smaato platform.