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February 22, 2018
Mobile Programmatic Ad Performance Metrics Worldwide: Ad Spending Share, In-App vs. Mobile Web, 2014-2017 (% of total on Smaato's platform)
Description
Chart is on in-app vs. mobile web ad spending share for 2014, 2015, 2016 and 2017. Mobile ad spending is based mobile ad spending on the Smaato platform.Featured In
Mobile Time Spent 2018Chart Title
Mobile Programmatic Ad Performance Metrics Worldwide: Ad Spending Share, In-App vs. Mobile Web, 2014-2017 (% of total on Smaato's platform)Publication Date
February 22, 2018
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