May 3, 2018

Digital vs. Traditional Ad Spending in India, by Industry, 2017 (billions of Indian rupees)

Description

In India, the majority of ad spending is allocated to traditional media rather than digital. This is especially true for the fast-moving consumer goods/durables industry, but less so for the banking, financial services and insurance, and the telecom industries.
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Chart Title

Digital vs. Traditional Ad Spending in India, by Industry, 2017 (billions of Indian rupees)

Publication Date

May 3, 2018