Primary Metric Used to Measure the Effectiveness of Digital Advertising According to US Retail Ecommerce Ad Professionals, Feb 2018 (% of respondents)
Data was provided to eMarketer by Nanigans.
Data is from the May 2018 Nanigans report titled "Digital Performance Advertising: A State of the State Q1 2018" conducted by Advertiser Perceptions. 100 US ecommerce and retail advertising executives were surveyed in February 2018. All respondents worked at companies that digitally sell goods or ... services, either retailers with both physical and digital stores or pure ecommerce companies. The respondents held titles of director-level or above, and were involved in digital display advertising with annual digital performance budgets of $5+ million.More