April 3, 2018

US Pharmaceutical Direct-to-Consumer (DTC) Ad Spending, by Media, 2016 & 2017 (millions and % change)

Description

US pharmaceutical direct-to-consumer (DTC) ad spending totaled over $6.1 million in 2017, nearly a 5% drop from 2016. Advertising spending was concentrated the most in TV media, followed by magazines and then online.
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Chart Title

US Pharmaceutical Direct-to-Consumer (DTC) Ad Spending, by Media, 2016 & 2017 (millions and % change)

Publication Date

April 3, 2018

Sources

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