March 12, 2018

Expected Change* in Marketing Spending According to US Senior Marketers and Media Executives, by Demographic Segment Targeted, Feb 2018 (% of respondents)

Description

Marketers and media executives in the US were asked about the expected change in marketing spending by demographic groups. The responses are broken out by demo segments including Hispanics, seniors, baby boomers, LGBTQ and millennials among others.
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Chart Title

Expected Change* in Marketing Spending According to US Senior Marketers and Media Executives, by Demographic Segment Targeted, Feb 2018 (% of respondents)

Publication Date

March 12, 2018

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