February 28, 2018

US Digital Ad Performance Metrics: Google AdWords Search vs. Display Network CTR and CPC, by Industry, Aug 2017-Jan 2018 (among WordStream clients)

Description

According to data from Aug 2017 to Jan 2018, The legal industry has the highest CTR on Google Display Network ads, while the dating and personals industry has the highest CTR on Google AdWords Search ads. Industries with high CPC for Google AdWords Search and Display Network ads include consumer ... services, and finance and insurance.More
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US Digital Ad Performance Metrics: Google AdWords Search vs. Display Network CTR and CPC, by Industry, Aug 2017-Jan 2018 (among WordStream clients)

Publication Date

February 28, 2018

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