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March 5, 2018

Allocation of Marketing Budget in 2017 According to US Healthcare Marketers, by Channel (% of respondents and % of total*)

Description

Sales representatives make up the greatest share of marketing budgets in 2017 according to US healthcare marketers, at nearly 20% of the total. Channels that had the greatest rates of increase in allocation are paid digital ads, social media, and search engine optimization.
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Chart Title

Allocation of Marketing Budget in 2017 According to US Healthcare Marketers, by Channel (% of respondents and % of total*)

Publication Date

March 5, 2018

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