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January 3, 2018

Leading Social Media Marketing Tactics Among Marketers/Media Agency Professionals in China, 2017 & 2018 (% of respondents)

Description

Marketers and media agency professionals in China were asked about the social media marketing tactics they will focus on in 2018. This chart shows the responses for select tactics including corporate WeChat and/or Weibo account operations, promo featuring online celebrities and thought leaders, ... social CRM and social ecommerce among others.More

Note

Respondents were asked, "In 2018, what will your company mainly focus on for social media marketing?" Data was provided to eMarketer by AdMaster.

Methodology

Data is from the January 2018 AdMaster and TopMarketing "2018 Digital Marketing Trends Report." 90 marketers/media agency professionals in China were surveyed during November 10-December 10, 2017. AdMaster conducts similar surveys annually. AdMaster is a data solution provider specializing in data collection, analysis and management. TopMarketing is a China-based marketing intelligence service provider.