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February 22, 2018

Traditional Media Ad Spending in Japan, by Industry, 2016 & 2017 (billions of ¥)

Description

Ad spending data for traditional media in Japan is provided and broken out by Industry.

Methodology

Data is from the February 2018 Dentsu report titled "2017 Advertising Expenditures in Japan" as cited in press release. Dentsu is a global international advertising and public relations company with headquarters in Tokyo.