January 16, 2018

Data Sources and Analytics Used by US Agency and Marketing Professionals to Manage Programmatic Ads, 2017 (% of respondents)

Description

Advertising and marketing agency professionals were asked about types of data and analytics they use to manage programmatic ads. Data types utilized include search, ad serving, CRM, social media monitoring and geolocation.
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Chart Title

Data Sources and Analytics Used by US Agency and Marketing Professionals to Manage Programmatic Ads, 2017 (% of respondents)

Publication Date

January 16, 2018

Sources

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