December 19, 2017

Social Ad Benchmarks Worldwide: CPC, CPM and CTR, Q3 2016-Q3 2017 (among campaigns analyzed by Marin Software)

Description

Social media advertising cost per click remained steady while CPM increased during 2016 to 2017. Key performance metric, click-through rate, was 1.6% in Q3 2016 and nearly 2.0% in Q3 2017.
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Chart Title

Social Ad Benchmarks Worldwide: CPC, CPM and CTR, Q3 2016-Q3 2017 (among campaigns analyzed by Marin Software)

Publication Date

December 19, 2017

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