An updated version of this chart is available.
View the latest data
January 26, 2017

Total Media Ad Spending Share in France, by Media, 2015 & 2016 (% of total)

Chart Title

Total Media Ad Spending Share in France, by Media, 2015 & 2016 (% of total)

Publication Date

January 26, 2017

Sources

Source information is only available to PRO subscribers.
Topics
Digital Ad SpendingOut-of-Home Ad SpendingDirectory Ad SpendingTV Ad SpendingRadio Ad SpendingNewspaper Ad SpendingMagazine Ad SpendingFrance

Related Charts & Analysis

Google will pay for news in France as the tide begins shifting in publishers’ favor
Article
Google will pay for news in France as the tide begins shifting in publishers’ favor
Canada Digital Outlook 2021
Report
Canada Digital Outlook 2021
Coca-Cola won’t run Super Bowl ads this year, as the event struggles to garner advertisers
Article
Coca-Cola won’t run Super Bowl ads this year, as the event struggles to garner advertisers
The automotive industry shows signs of recovery
Article
The automotive industry shows signs of recovery
As marketers shift their budgets to CTV, a shift in strategy follows
Article
As marketers shift their budgets to CTV, a shift in strategy follows
Super Bowl LV likely to hit highest ad revenues ever, with 30-second spots reaching $5.6 million
Article
Super Bowl LV likely to hit highest ad revenues ever, with 30-second spots reaching $5.6 million
Giving up on privacy, IAC spins off Vimeo, and a possible wave of pent up demand
Audio
Giving up on privacy, IAC spins off Vimeo, and a possible wave of pent up demand
YouTube was the largest US CTV ad seller in 2020, followed by Hulu
Article
YouTube was the largest US CTV ad seller in 2020, followed by Hulu
Why sellers need to experiment with advertising channels | Sponsored Content
Article
Why sellers need to experiment with advertising channels | Sponsored Content
Automotive industry shows signs of recovery, a positive for the industry's 2021 ad spending
Article
Automotive industry shows signs of recovery, a positive for the industry's 2021 ad spending
Social Media Update Q4 2020
Report
Social Media Update Q4 2020
The Weekly Listen: Google sued over ad monopoly, Twitter 'Spaces,' and Super Bowl ads
Audio
The Weekly Listen: Google sued over ad monopoly, Twitter 'Spaces,' and Super Bowl ads
How big the CTV ad fraud problem actually is
Article
How big the CTV ad fraud problem actually is
Ad spend growth peaked again in November
Article
Ad spend growth peaked again in November
eMarketer’s key digital trends for 2021 [Part 1 of 2]: Big Tech, privacy, retail media trio, ad measurement, and first-party data
Article
eMarketer’s key digital trends for 2021 [Part 1 of 2]: Big Tech, privacy, retail media trio, ad ...

Latest Reports

UK Programmatic Digital Display Advertising Outlook 2021
Report
UK Programmatic Digital Display Advertising Outlook 2021
Canada Digital Outlook 2021
Report
Canada Digital Outlook 2021
The Payments Ecosystem
Report
The Payments Ecosystem
SMS Marketing 2021
Report
SMS Marketing 2021
The Embedded Finance Explainer
Report
The Embedded Finance Explainer
Western Europe Retail Trends 2021
Report
Western Europe Retail Trends 2021
Global Ecommerce Update 2021
Report
Global Ecommerce Update 2021
AI in Insurance
Report
AI in Insurance
US Programmatic Digital Display Advertising Outlook 2021
Report
US Programmatic Digital Display Advertising Outlook 2021
US Social Trends for 2021
Report
US Social Trends for 2021
The Buy Now, Pay Later Report
Report
The Buy Now, Pay Later Report
Social Media Update Q4 2020
Report
Social Media Update Q4 2020
US Hispanics in a Time of Pandemic
Report
US Hispanics in a Time of Pandemic
Q4 2020 Digital Video Trends
Report
Q4 2020 Digital Video Trends
The Rise of Virtual Business Events
Report
The Rise of Virtual Business Events

Popular on Insider Intelligence

Programmatic digital display advertising is having an identity crisis
Article
Programmatic digital display advertising is having an identity crisis
Canada Digital Outlook 2021
Report
Canada Digital Outlook 2021
SMS Marketing 2021
Report
SMS Marketing 2021
Brand safety and ethical concerns will spur more ad boycotts
Article
Brand safety and ethical concerns will spur more ad boycotts
The Ad Platform: Differential privacy and post-cookie ad measurement proposals
Audio
The Ad Platform: Differential privacy and post-cookie ad measurement proposals
The Payments Ecosystem
Report
The Payments Ecosystem
The Weekly Listen: Short-form video's future, streamlining streaming, and using computers
Audio
The Weekly Listen: Short-form video's future, streamlining streaming, and using computers
Podcast listening and advertising, Unity and Snap ink a deal, and YouTube's audio ads
Audio
Podcast listening and advertising, Unity and Snap ink a deal, and YouTube's audio ads
Worldwide ecommerce will approach $5 trillion this year
Article
Worldwide ecommerce will approach $5 trillion this year
US consumers spend more time on TikTok per month than on Facebook or Instagram, says App Annie
Article
US consumers spend more time on TikTok per month than on Facebook or Instagram, says App Annie
Consumers in China will increase spending on foreign goods via ecommerce channels by almost 18% in 2021
Article
Consumers in China will increase spending on foreign goods via ecommerce channels by almost 18% in ...
Half of travelers worldwide are optimistic about travel in 2021, but sentiment varies by country
Article
Half of travelers worldwide are optimistic about travel in 2021, but sentiment varies by country
Adopters of The Trade Desk’s Unified ID 2.0 snowball
Article
Adopters of The Trade Desk’s Unified ID 2.0 snowball
In Western Europe, a D2C shakeout is underway
Article
In Western Europe, a D2C shakeout is underway
Apple to take an offensive approach to podcasting, reportedly getting into the subscription game
Article
Apple to take an offensive approach to podcasting, reportedly getting into the subscription game

Latest Forecasts

Smartwatch Payment Users, US
Forecasts
Smartwatch Payment Users, US
TikTok, US
Forecasts
TikTok, US
Twitter, US
Forecasts
Twitter, US
Time Spent with Social Networks, US
Forecasts
Time Spent with Social Networks, US
Podcasts, US
Forecasts
Podcasts, US
Time Spent with Subscription OTT Video, US
Forecasts
Time Spent with Subscription OTT Video, US
Time Spent with Mobile, US
Forecasts
Time Spent with Mobile, US
Time Spent with Disney+, US
Forecasts
Time Spent with Disney+, US
Time Spent with Hulu, US
Forecasts
Time Spent with Hulu, US
Remittance Inflow, by Country
Forecasts
Remittance Inflow, by Country
Remittance Inflow, Australia
Forecasts
Remittance Inflow, Australia
Remittance Inflow, Argentina
Forecasts
Remittance Inflow, Argentina
Remittance Inflow, Asia-Pacific
Forecasts
Remittance Inflow, Asia-Pacific
Remittance Inflow, Austria
Forecasts
Remittance Inflow, Austria
Remittance Inflow, Brazil
Forecasts
Remittance Inflow, Brazil

"Behind the Numbers" Podcast

The Weekly Listen: The power of social networks, Twitter leans into audio, and news use on social media
Audio
The Weekly Listen: The power of social networks, Twitter leans into audio, and news use on social ...
Podcast listening and advertising, Unity and Snap ink a deal, and YouTube's audio ads
Audio
Podcast listening and advertising, Unity and Snap ink a deal, and YouTube's audio ads
The Ad Platform: Differential privacy and post-cookie ad measurement proposals
Audio
The Ad Platform: Differential privacy and post-cookie ad measurement proposals
Around the World with … Internet and Big Tech Regulation: Antitrust, Brexit, and the CPPA
Audio
Around the World with … Internet and Big Tech Regulation: Antitrust, Brexit, and the CPPA
The Weekly Listen: Short-form video's future, streamlining streaming, and using computers
Audio
The Weekly Listen: Short-form video's future, streamlining streaming, and using computers
Accessible marketing, CES highlights, and making consumers comfortable with facial recognition
Audio
Accessible marketing, CES highlights, and making consumers comfortable with facial recognition
The Ad Platform: Roku on advertisers' evolving understanding of OTT and connected TV video
Audio
The Ad Platform: Roku on advertisers' evolving understanding of OTT and connected TV video
Inclusive marketing, AR try-on, and what VR will be used for
Audio
Inclusive marketing, AR try-on, and what VR will be used for
Giving up on privacy, IAC spins off Vimeo, and a possible wave of pent up demand
Audio
Giving up on privacy, IAC spins off Vimeo, and a possible wave of pent up demand
The Weekly Listen: Disney+ doubles down, mothers on TikTok, and the NFL leans toward streaming
Audio
The Weekly Listen: Disney+ doubles down, mothers on TikTok, and the NFL leans toward streaming
What Insider Intelligence Analysts Expect in 2021: A federal privacy law and new antitrust rules
Audio
What Insider Intelligence Analysts Expect in 2021: A federal privacy law and new antitrust rules
What Insider Intelligence Analysts Expect in 2021: iOS 14 and how COVID-19 changed mobile
Audio
What Insider Intelligence Analysts Expect in 2021: iOS 14 and how COVID-19 changed mobile
What Insider Intelligence Analysts Expect in 2021: Screen distribution and connected TV operating systems
Audio
What Insider Intelligence Analysts Expect in 2021: Screen distribution and connected TV operating ...
What Insider Intelligence Analysts Expect in 2021: The convergence of media and commerce
Audio
What Insider Intelligence Analysts Expect in 2021: The convergence of media and commerce
What Insider Intelligence Analysts Expect in 2021: Emerging trends in Canada
Audio
What Insider Intelligence Analysts Expect in 2021: Emerging trends in Canada