An updated version of this chart is available.
View the latest data
December 5, 2016
US Digital Ad Spending, by Format, 2016 & 2017 (billions, % change and % of total)
Share
Chart Title
US Digital Ad Spending, by Format, 2016 & 2017 (billions, % change and % of total)
Publication Date
December 5, 2016
Sources
Source information is only available to PRO subscribers.
Topics
Digital Display Ad Spending
Digital Ad Spending
Digital Video Ad Spending
Mobile Ad Spending
Search Ad Spending
Social Media Ad Spending
United States
Related Charts & Analysis
Audio
Giving up on privacy, IAC spins off Vimeo, and a possible wave of pent up demand
Report
US Programmatic Digital Display Advertising Outlook 2021
Article
Why sellers need to experiment with advertising channels | Sponsored Content
Report
US Social Trends for 2021
Audio
What Insider Intelligence Analysts Expect in 2021: iOS 14 and how COVID-19 changed mobile
Article
Automotive industry shows signs of recovery, a positive for the industry's 2021 ad spending
Article
Social platforms are starting to resemble each other
Report
Social Media Update Q4 2020
Article
iPhone 12 will supercharge mobile AR in 2021
Article
Local search advertising will rebound after sharply diminishing this spring
Audio
The Weekly Listen: Google sued over ad monopoly, Twitter 'Spaces,' and Super Bowl ads
Article
Ad spend growth peaked again in November
Article
Who receives the most connected TV ad dollars?
Report
Q4 2020 Digital Video Trends
Article
Unilever to resume advertising on Facebook, Twitter after platforms make content moderation ...
Latest Reports
Report
The Payments Ecosystem
Report
SMS Marketing 2021
Report
The Embedded Finance Explainer
Report
Western Europe Retail Trends 2021
Report
Global Ecommerce Update 2021
Report
AI in Insurance
Report
US Programmatic Digital Display Advertising Outlook 2021
Report
US Social Trends for 2021
Report
The Buy Now, Pay Later Report
Report
Social Media Update Q4 2020
Report
US Hispanics in a Time of Pandemic
Report
Q4 2020 Digital Video Trends
Report
The Rise of Virtual Business Events
Report
The Digital Health Ecosystem
Report
The US Neobank Competitive Edge Report 2020
Popular on Insider Intelligence
Article
(More) digital trends for 2021: Influencer- and user-generated content
Report
SMS Marketing 2021
Article
US programmatic CTV video advertising will soar in 2021
Article
More than two-thirds of US marketers will use influencer marketing
Article
Brand safety and ethical concerns will spur more ad boycotts
Audio
The Ad Platform: Roku on advertisers' evolving understanding of OTT and connected TV video
Article
TikTok’s explosive popularity in Europe is likely hampering Snapchat’s user growth
Report
The Payments Ecosystem
Audio
The Weekly Listen: Short-form video's future, streamlining streaming, and using computers
Article
The returns process is still frustrating for some shoppers
Article
Worldwide ecommerce will approach $5 trillion this year
Audio
Inclusive marketing, AR try-on, and what VR will be used for
Report
Global Ecommerce Update 2021
Report
US Programmatic Digital Display Advertising Outlook 2021
Article
US consumers spend more time on TikTok per month than on Facebook or Instagram, says App Annie
Latest Forecasts
Forecasts
Smartwatch Payment Users, US
Forecasts
Remittance Inflow, by Country
Forecasts
Remittance Inflow, Australia
Forecasts
Remittance Inflow, Argentina
Forecasts
Remittance Inflow, Asia-Pacific
Forecasts
Remittance Inflow, Austria
Forecasts
Remittance Inflow, Brazil
Forecasts
Remittance Inflow, Canada
Forecasts
Remittance Inflow, Central & Eastern Europe
Forecasts
Remittance Inflow, China
Forecasts
Remittance Inflow, France
Forecasts
Remittance Inflow, Germany
Forecasts
Remittance Inflow, India
Forecasts
Remittance Inflow, Indonesia
Forecasts
Remittance Inflow, Italy
"Behind the Numbers" Podcast
Audio
Around the World with … Internet and Big Tech Regulation: Antitrust, Brexit, and the CPPA
Audio
The Weekly Listen: Short-form video's future, streamlining streaming, and using computers
Audio
Accessible marketing, CES highlights, and making consumers comfortable with facial recognition
Audio
The Ad Platform: Roku on advertisers' evolving understanding of OTT and connected TV video
Audio
Inclusive marketing, AR try-on, and what VR will be used for
Audio
Giving up on privacy, IAC spins off Vimeo, and a possible wave of pent up demand
Audio
The Weekly Listen: Disney+ doubles down, mothers on TikTok, and the NFL leans toward streaming
Audio
What Insider Intelligence Analysts Expect in 2021: A federal privacy law and new antitrust rules
Audio
What Insider Intelligence Analysts Expect in 2021: iOS 14 and how COVID-19 changed mobile
Audio
What Insider Intelligence Analysts Expect in 2021: Screen distribution and connected TV operating ...
Audio
What Insider Intelligence Analysts Expect in 2021: The convergence of media and commerce
Audio
What Insider Intelligence Analysts Expect in 2021: Emerging trends in Canada
Audio
What Insider Intelligence Analysts Expect in 2021: Shifting B2B buyer preferences
Audio
What Insider Intelligence Analysts Expect in 2021: Integrating marketing into consumers' lives
Audio
What Insider Intelligence Analysts Expect in 2021: Brexit and Amazon's European rivals