An updated version of this chart is available.
View the latest data
September 22, 2016
US Marketers Who Have Spent/Plan to Spend Advertising Dollars on Instagram, Feb & Sep 2016 (% of respondents)
US Marketers Who Have Spent/Plan to Spend Advertising Dollars on Instagram, Feb & Sep 2016 (% of respondents)
Share
Chart Title
US Marketers Who Have Spent/Plan to Spend Advertising Dollars on Instagram, Feb & Sep 2016 (% of respondents)
Publication Date
September 22, 2016
Sources
Source information is only available to PRO subscribers.
Topics
Marketing Spending
Social Media Marketing
United States
Related Charts & Analysis
Article
4 reasons to put the brakes on social audio
Audio
The Weekly Listen: Brands on Clubhouse, alienating ad tactics, and the 2021 Summer Olympics
Report
Clubhouse and Social Audio 2021
Report
Social Media Update Q1 2021
Article
Inside DSW’s TikTok evolution
Article
What short-video marketers should know about UGC
Audio
The Ad Platform: Talking TikTok with Movers + Shakers
Article
TikTok to personalize ads based on in-app activity, starting in mid-April
Report
Marketing in the Short-Video Landscape
Video
Rethinking ecommerce strategies from data to retail media and more | Sponsored Content
Report
The US Short-Video Landscape
Article
How the pandemic pushed Olipop into the D2C space
Report
Political Content on Social Media 2021
Report
The Livestreaming Landscape 2021
Audio
The Weekly Listen: Did the Super Bowl deliver, are podcasts and social media blurring together, and ...
Daily News
Article
Truist launched pilot of its final digital platform in Q1
Article
Digital customer service at Bank of America surges in Q1
Article
Brazil’s PIX surpasses 1 billion transactions
Article
Major retailers look to ramp up fulfillment and delivery efforts
Article
N26 makes European insurance push to lure in new paid users
Article
4 reasons to put the brakes on social audio
Article
Electric car startup unveils proprietary and usage-based insurance program
Article
Major card issuers experience volume turnaround thanks to retail spending
Article
How content publishers can leverage affiliate commerce
Article
Nubank plants its flag in Mexico with $135M capital injection
Article
Google used its display market dominance to boost its ad buying business, new documents reveal
Article
China Digital Ad Spending 2021: Tech giants keep on cashing in
Article
NortonLifeLock’s head of direct acquisition on the competitive advantage of great CX
Article
Gap moves its credit card business from Synchrony to Barclays
Audio
The Ad Platform: What to expect from the AppTrackingTransparency update
Latest Reports
Report
US Virtual and Augmented Reality Users 2021
Report
US Digital Ad Spending 2021
Report
The Rise of Real-Time Payments
Report
Publishers and Commerce 2021
Report
Blockchain in Payments
Report
Clubhouse and Social Audio 2021
Report
The US Wealth Management Ecosystem
Report
Social Media Update Q1 2021
Report
Q1 2021 Digital Video Trends
Report
Credit Cards in the ‘Next Normal’
Report
The Social Determinants of Health
Report
US Click and Collect in 2020 and 2021
Report
Customer Experience 2021
Report
An Overview of 5G Technology Worldwide 2021
Report
The US Gaming Ecosystem 2021
Popular on Insider Intelligence
Report
US Digital Ad Spending 2021
Article
Truist launched pilot of its final digital platform in Q1
Report
US Virtual and Augmented Reality Users 2021
Article
Digital customer service at Bank of America surges in Q1
Article
Brazil’s PIX surpasses 1 billion transactions
Article
Major retailers look to ramp up fulfillment and delivery efforts
Article
N26 makes European insurance push to lure in new paid users
Article
4 reasons to put the brakes on social audio
Article
Electric car startup unveils proprietary and usage-based insurance program
Article
Major card issuers experience volume turnaround thanks to retail spending
Article
How content publishers can leverage affiliate commerce
Article
Nubank plants its flag in Mexico with $135M capital injection
Article
Google used its display market dominance to boost its ad buying business, new documents reveal
Article
China Digital Ad Spending 2021: Tech giants keep on cashing in
Article
NortonLifeLock’s head of direct acquisition on the competitive advantage of great CX
"Behind the Numbers" Podcast
Audio
The sustainability movement, a Digital Markets Unit, and returning to the UK office
Audio
Clubhouse competitors emerge, say-through rates, and host-read vs. preproduced ads
Audio
The Weekly Listen: Back to the 'office,' video safe havens, and Facebook speed dating
Audio
How big can Amazon get, Best Buy's membership program, and foot traffic recovery
Audio
The Ad Platform: What to expect from the AppTrackingTransparency update
Audio
Audio advertising, the IAB Podcast Upfronts, moderating podcasts, and podcasts for kids
Audio
Livestream shopping, Amazon discount stores, and why consumers shop for groceries online
Audio
The Weekly Listen: Facebook's News Feeds, tipping on Clubhouse, and an Apple car
Audio
When is the right time for post-pandemic ads?
Audio
A landmark rights deal with the NFL, Roku's new content studio, and the optimal length of marketing ...
Audio
Ad Spend a year into the pandemic, YouTube recommends products, and consumer cookie awareness
Audio
What's next for shopping, 'buy now, pay later' surging, and Amazon's national grocery chain
Audio
The Weekly Listen: Brands on Clubhouse, alienating ad tactics, and the 2021 Summer Olympics
Audio
Media consumption milestones, multiscreen behavior, and theatrical release strategies
Audio
The Ad Platform: Testing cookieless targeting with Safari and Firefox traffic
Trending in United States
Report
US Digital Ad Spending 2021
Report
US Virtual and Augmented Reality Users 2021
Article
Truist launched pilot of its final digital platform in Q1
Article
Digital customer service at Bank of America surges in Q1
Article
4 reasons to put the brakes on social audio
Article
Brazil’s PIX surpasses 1 billion transactions
Article
Major retailers look to ramp up fulfillment and delivery efforts
Article
Nubank plants its flag in Mexico with $135M capital injection
Article
N26 makes European insurance push to lure in new paid users
Article
How content publishers can leverage affiliate commerce
Article
Electric car startup unveils proprietary and usage-based insurance program
Article
Major card issuers experience volume turnaround thanks to retail spending
Article
NortonLifeLock’s head of direct acquisition on the competitive advantage of great CX
Article
Google used its display market dominance to boost its ad buying business, new documents reveal
Audio
How big can Amazon get, Best Buy's membership program, and foot traffic recovery