August 17, 2016

US SMB Marketers Who Use a Best-of-Breed Marketing Technology Stack vs. Single-Vendor Marketing Cloud, April 2016 (% of respondents)

US SMB Marketers Who Use a Best-of-Breed Marketing Technology Stack vs. Single-Vendor Marketing Cloud, April 2016 (% of respondents)

Share

Chart Title

US SMB Marketers Who Use a Best-of-Breed Marketing Technology Stack vs. Single-Vendor Marketing Cloud, April 2016 (% of respondents)

Publication Date

August 17, 2016

Sources

Source information is only available to PRO subscribers.
Topics
Small Business (SMB)Marketing TechnologyUnited States

Related Charts & Analysis

Industry Voices: Marketing in Uncertain Times with Pet Plate
Video
Industry Voices: Marketing in Uncertain Times with Pet Plate
Industry Voices: Marketing in Uncertain Times with Premiere Outdoor Movies
Video
Industry Voices: Marketing in Uncertain Times with Premiere Outdoor Movies
Industry Voices: Marketing in Uncertain Times with Nonprofit With Love
Video
Industry Voices: Marketing in Uncertain Times with Nonprofit With Love
While Working from Home, US Adults Rely on Email and Video Conferencing
Article
While Working from Home, US Adults Rely on Email and Video Conferencing
Agile Marketing Methodology: Three Myths You Need to Bust | Sponsored Content
Article
Agile Marketing Methodology: Three Myths You Need to Bust | Sponsored Content
Collaboration Tools to Connect Your Teams
Report
Collaboration Tools to Connect Your Teams
Five Digital Marketing Trends that Will Shape 2020 | Sponsored Content
Article
Five Digital Marketing Trends that Will Shape 2020 | Sponsored Content
Video Series: Top Marketing Trends for 2020: Video Interview + Report
Video
Video Series: Top Marketing Trends for 2020: Video Interview + Report
Podcast: How Marketing Stacks Up at Getty Images
Audio
Podcast: How Marketing Stacks Up at Getty Images
Attribution Under the Microscope: A Call to Action | Sponsored Content
Article
Attribution Under the Microscope: A Call to Action | Sponsored Content
CMOs on Their Paths to Becoming Chief Marketing Officers
Article
CMOs on Their Paths to Becoming Chief Marketing Officers
The Future of the CMO
Report
The Future of the CMO
Diageo North America’s CMO Talks Marketing Global Brands to a Local Audience
Article
Diageo North America’s CMO Talks Marketing Global Brands to a Local Audience
The Brand-Agency Relationship
Report
The Brand-Agency Relationship
Digital Transformation
Report
Digital Transformation

Latest Reports

Frictionless Commerce 2020
Report
Frictionless Commerce 2020
Television Update, Spring 2020
Report
Television Update, Spring 2020
COVID-19’s Impact in Latin America
Report
COVID-19’s Impact in Latin America
TV and Digital Video Measurement 2020
Report
TV and Digital Video Measurement 2020
US Consumer Confidence amid the Coronavirus Pandemic
Report
US Consumer Confidence amid the Coronavirus Pandemic
Marketing with Stories
Report
Marketing with Stories
US Time Spent with Media 2020
Report
US Time Spent with Media 2020
Analyst Take: How the Coronavirus Will Change Our Germany Ad Spending Forecast
Report
Analyst Take: How the Coronavirus Will Change Our Germany Ad Spending Forecast
Analyst Take: How the Coronavirus Will Change Our UK Ad Spending Forecast
Report
Analyst Take: How the Coronavirus Will Change Our UK Ad Spending Forecast
Analyst Take: How the Coronavirus Will Change Our Canada Ad Spending Forecast
Report
Analyst Take: How the Coronavirus Will Change Our Canada Ad Spending Forecast
Social Media Advertising in Q2 2020 and Beyond
Report
Social Media Advertising in Q2 2020 and Beyond
US Mobile Ad Spending 2020
Report
US Mobile Ad Spending 2020
Analyst Take: How the Coronavirus Will Change Our France Ad Spending Forecast
Report
Analyst Take: How the Coronavirus Will Change Our France Ad Spending Forecast
Deal-Seekers 2020
Report
Deal-Seekers 2020
US Virtual and Augmented Reality Users 2020
Report
US Virtual and Augmented Reality Users 2020

Popular on eMarketer

Frictionless Commerce 2020
Report
Frictionless Commerce 2020
Television Update, Spring 2020
Report
Television Update, Spring 2020
Social Networks See Boosts in Engagement Among Users, but Not Equally
Article
Social Networks See Boosts in Engagement Among Users, but Not Equally
Roku Remains Top CTV Platform, Amazon Fire TV Takes Second Spot This Year
Article
Roku Remains Top CTV Platform, Amazon Fire TV Takes Second Spot This Year
Coronavirus Boosts Online Banking, Payments Usage in the US
Article
Coronavirus Boosts Online Banking, Payments Usage in the US
The Executive Roundtable: Brian Wieser, GroupM | How COVID-19 Changed Media Spending
Audio
The Executive Roundtable: Brian Wieser, GroupM | How COVID-19 Changed Media Spending
Americans’ TV Time Will Grow for First Time Since 2012
Article
Americans’ TV Time Will Grow for First Time Since 2012
What the Coronavirus Has Done to the Influencer World
Audio
What the Coronavirus Has Done to the Influencer World
TikTok Expands Shopping Features by Bringing Creators into the Fold
Article
TikTok Expands Shopping Features by Bringing Creators into the Fold
How the Coronavirus Is Changing Our Retail and Ecommerce Forecasts
Audio
How the Coronavirus Is Changing Our Retail and Ecommerce Forecasts
Industry Voices: Marketing in Uncertain Times with NBCUniversal
Video
Industry Voices: Marketing in Uncertain Times with NBCUniversal
The Weekly Listen: Well-Being as the New Luxury, a TikTok Change and Brands Lighten Up
Audio
The Weekly Listen: Well-Being as the New Luxury, a TikTok Change and Brands Lighten Up
Life After Lockdown: UK High Street Habits May Default to Digital
Article
Life After Lockdown: UK High Street Habits May Default to Digital
Vacations Post-Pandemic Will Likely Be Local and Economical
Article
Vacations Post-Pandemic Will Likely Be Local and Economical
Nearly 8 in 10 Consumers Say They’ll Continue to Cut Spending After the Pandemic
Article
Nearly 8 in 10 Consumers Say They’ll Continue to Cut Spending After the Pandemic

Latest Forecasts

Banking IT/Technology Expenses, Canada
Forecasts
Banking IT/Technology Expenses, Canada
Banking IT/Technology Expenses, US
Forecasts
Banking IT/Technology Expenses, US
Banking IT/Technology Expenses, UK
Forecasts
Banking IT/Technology Expenses, UK
Retail & Ecommerce Sales, US
Forecasts
Retail & Ecommerce Sales, US
US Retail Ecommerce Sales, by Product Category
Forecasts
US Retail Ecommerce Sales, by Product Category
US Retail Sales, by Product Category
Forecasts
US Retail Sales, by Product Category
Digital Grocery Buyers, US
Forecasts
Digital Grocery Buyers, US
Click and Collect, US
Forecasts
Click and Collect, US
Top 10 US Retail Ecommerce Sales, by Company
Forecasts
Top 10 US Retail Ecommerce Sales, by Company
Digital Shoppers & Buyers, US
Forecasts
Digital Shoppers & Buyers, US
Retail Mcommerce Sales, US
Forecasts
Retail Mcommerce Sales, US
North America Retail, by Country
Forecasts
North America Retail, by Country
Retail & Ecommerce Sales, North America
Forecasts
Retail & Ecommerce Sales, North America
Retail & Ecommerce Sales, by Country
Forecasts
Retail & Ecommerce Sales, by Country
Digital Shoppers & Buyers, by Country
Forecasts
Digital Shoppers & Buyers, by Country

"Behind the Numbers" Podcast

Will Facebook Shops Be the New Digital Mall?
Audio
Will Facebook Shops Be the New Digital Mall?
The Weekly Listen: Well-Being as the New Luxury, a TikTok Change and Brands Lighten Up
Audio
The Weekly Listen: Well-Being as the New Luxury, a TikTok Change and Brands Lighten Up
How the Coronavirus Is Changing Our Retail and Ecommerce Forecasts
Audio
How the Coronavirus Is Changing Our Retail and Ecommerce Forecasts
The Executive Roundtable: Brian Wieser, GroupM | How COVID-19 Changed Media Spending
Audio
The Executive Roundtable: Brian Wieser, GroupM | How COVID-19 Changed Media Spending
What the Coronavirus Has Done to the Influencer World
Audio
What the Coronavirus Has Done to the Influencer World
The Weekly Listen: Can Uber Survive?, Facebook's Oversight Board and Amazon Wants AMC Theatres
Audio
The Weekly Listen: Can Uber Survive?, Facebook's Oversight Board and Amazon Wants AMC Theatres
How the Coronavirus Dragged Our Robot-Filled Future Even Closer
Audio
How the Coronavirus Dragged Our Robot-Filled Future Even Closer
The Ad Platform: Why Digital Ad Supply Chains 'Leak' Dollars
Audio
The Ad Platform: Why Digital Ad Supply Chains 'Leak' Dollars
Making Sense of Amazon's Q1, Etsy's Surprise Pivot and Automating Brand Creative
Audio
Making Sense of Amazon's Q1, Etsy's Surprise Pivot and Automating Brand Creative
How B2Bs Can Continue Selling in a COVID-19 World
Audio
How B2Bs Can Continue Selling in a COVID-19 World
The Weekly Listen: Spotify's Resilience, the Screen Time Battle and an NFL/Amazon Deal
Audio
The Weekly Listen: Spotify's Resilience, the Screen Time Battle and an NFL/Amazon Deal
What Google’s (and YouTube’s) Q1 2020 Earnings Say About the Advertising World
Audio
What Google’s (and YouTube’s) Q1 2020 Earnings Say About the Advertising World
Breaking Down Mixed Messages in Twitter's and Snapchat's Q1 2020 Earnings
Audio
Breaking Down Mixed Messages in Twitter's and Snapchat's Q1 2020 Earnings
What to Make of Facebook's Q1 2020 Earnings
Audio
What to Make of Facebook's Q1 2020 Earnings
How the Coronavirus Has Reshaped Americans' Media Time
Audio
How the Coronavirus Has Reshaped Americans' Media Time