August 17, 2016
US SMB Marketers Who Use a Best-of-Breed Marketing Technology Stack vs. Single-Vendor Marketing Cloud, April 2016 (% of respondents)
US SMB Marketers Who Use a Best-of-Breed Marketing Technology Stack vs. Single-Vendor Marketing Cloud, April 2016 (% of respondents)
Share
Chart Title
US SMB Marketers Who Use a Best-of-Breed Marketing Technology Stack vs. Single-Vendor Marketing Cloud, April 2016 (% of respondents)
Publication Date
August 17, 2016
Sources
Source information is only available to PRO subscribers.
Topics
Small Business (SMB)
Marketing Technology
United States
Related Charts & Analysis
Article
B2B Tech CMOs on Leveraging Data to Strategically Cater to Buyers
Article
How B2B Companies Are Meeting Rising Digital Experience Expectations | Sponsored Content
Article
SAP’s Alicia Tillman on the Makeup of a Modern Marketing Team and an Experience-Driven Economy
Article
A Guide to the Top Three B2B Marketplaces: Amazon Business, Alibaba and Thomas
Article
Alibaba Is Banking on US SMBs to Go Head-to-Head with Amazon
Video
On-Demand, Tech-Talk Webinar: The State of Customer Experience Management in B2B | Sponsored Content
Video
On-Demand, Tech-Talk Webinar: 10 Things to Know About B2B Marketing
Article
How Are B2B Marketers Measuring Their Content-Driven Campaigns?
Report
Creating and Distributing Content for the Customer Journey
Video
On-Demand, Meet the Analyst Webinar: Content Across the Life Cycle
Article
The Data to Drive Your B2B Omnichannel Experiences May Be Closer Than You Think | Sponsored Content
Article
Why B2B Marketers Need to Borrow from B2C to Deliver More Omnichannel Experiences | Sponsored ...
Video
On-Demand, Meet the Analyst Webinar: Aligning Around the Accounts that Matter
Article
B2Bs Leverage Programmatic to Target Specific Accounts
Article
B2Bs Aren’t Spending Big on Digital Advertising (Yet)
Latest Reports
Report
Global Social Network Users
Report
Mobile Trends 2020
Report
Ten Key Digital Trends for 2020
Report
Q4 2019 Digital Video Trends
Report
Television Update Fall 2019
Report
US Connected TV Advertising 2019
Report
Programmatic Digital Display Ad Spending
Report
Mobile Video Monetization 2019
Report
At the Core of Gen Z
Report
Amazon Advertising 2019
Report
Retail Media Networks 2019
Report
Marketing on TikTok
Report
Holiday Shopping 2019
Report
Global Mobile Payment Users 2019
Report
The Future of the CMO
Popular on eMarketer
Report
Ten Key Digital Trends for 2020
Report
Mobile Trends 2020
Report
Global Social Network Users
Article
In the US, Netflix Grabs the Most Attention, but Its Reign Will Be Challenged
Article
Social Media Update: December 2019
Article
Marred by Economic Headwinds, Asia-Pacific Sees Slowdown in Ad Spending
Article
Compared to Facebook and Twitter, Reddit Has Room to Grow on Mobile
Article
Facebook Losing Users in Germany and France Faster than Anticipated
Video
Daily Forecast: Click-and-Collect Paying Off for Traditional Retailers in the US
Audio
What Brick-and-Mortar Retail 2.0 Will Look Like
Article
Why GDPR Didn’t Inhibit Programmatic Growth in the UK as Anticipated
Article
Influencers Could Help Drive Social Commerce
Audio
The Ad Platform: How Mobile Ad Spending Breaks Down
Audio
Smart Speakers Today, Ambient Computing Tomorrow
Video
Daily Forecast: Wayfair Benefits from US Consumers’ Willingness to Shop for Home Goods Online
Latest Forecasts
Forecasts
Sharing Economy Users, US
Forecasts
Instagram, US
Forecasts
Snapchat, US
Forecasts
Mobile Messaging App Users, US
Forecasts
WhatsApp, US
Forecasts
Reddit, US
Forecasts
Twitter, US
Forecasts
Tumblr, US
Forecasts
Pinterest, US
Forecasts
Facebook, US
Forecasts
Social Network Users, US
Forecasts
North America Social Network Users, by Country
Forecasts
Social Network Users, by Country
Forecasts
Tablet Users, US
Forecasts
LinkedIn, US
"Behind the Numbers" Podcast
Audio
The Weekly Listen: YouTube’s Policies, Uber Safety Record and Disney+ Favorites
Audio
What Brick-and-Mortar Retail 2.0 Will Look Like
Audio
The Ad Platform: How Mobile Ad Spending Breaks Down
Audio
Is Social Media the Cause of Our Divided Political Discourse?
Audio
Smart Speakers Today, Ambient Computing Tomorrow
Audio
The Weekly Listen: Uber Car Ads, Edgier YouTube Ads and the Long Reach of Netflix
Audio
It’s the Most Wonderful Time of the Year … for Online Retailers
Audio
The Streaming Wars Will Create 'Another Disney'
Audio
Vancouver Retailer Looks to Be Definite Article in D2C Furniture Business
Audio
Major Social Platforms Take Stance on Political Advertising
Audio
The Ad Platform: Understanding Google's Ad Tech Juggernaut
Audio
TikTok Copycats, In-App Shopping and US Government Questions
Audio
Where Teens Spend the Most Time Online
Audio
The Weekly Listen: The Problem with the Internet, HBO Max Bundle, and Porch Piracy
Audio
What the World Thinks of Google Stadia