June 14, 2016

Average Return on Advertising Spending (ROAS)* and Incremental Sales for US CPG Ad Campaigns, by Media, 2004-2015


This chart shows the average return on ad spending (ROAS) and incremental sales for US CPG Ad Campaigns, broken out by media. The types of media includes magazines, display, mobile, linear TV, digital video and cross-media. Data is broken out by ROAS, or for every dollar spent, incremental sales per ... 1,000, and incremental sales per reached household.More