July 28, 2015

Effectiveness of Machine Data/Internet of Things (IoT) for Digital Marketing Campaigns According to US IT/Business Executives, July 2015 (% of respondents)

Effectiveness of Machine Data/Internet of Things (IoT) for Digital Marketing Campaigns According to US IT/Business Executives, July 2015 (% of respondents)

Share

Chart Title

Effectiveness of Machine Data/Internet of Things (IoT) for Digital Marketing Campaigns According to US IT/Business Executives, July 2015 (% of respondents)

Publication Date

July 28, 2015

Sources

Source information is only available to PRO subscribers.
Topics
Marketing TacticsInternet of Things (IoT)C-Level ExecutivesUnited States

Related Charts & Analysis

Q&A: Wells Fargo's Head of Social Listening Talks How Brands Can Measure ROI
Article
Q&A: Wells Fargo's Head of Social Listening Talks How Brands Can Measure ROI
The Executive Roundtable: Andreas Cohen of I-COM Global on Marketing Attribution, AI and Building Communities in the Virtual Space
Audio
The Executive Roundtable: Andreas Cohen of I-COM Global on Marketing Attribution, AI and Building ...
Nearly Half of US Business Leaders Expect an Economic Recovery Between 2021-2022
Article
Nearly Half of US Business Leaders Expect an Economic Recovery Between 2021-2022
Industry Voices: Marketing in Uncertain Times with Perdue Farms
Video
Industry Voices: Marketing in Uncertain Times with Perdue Farms
Podcasting in Canada 2020
Report
Podcasting in Canada 2020
Social Listening
Report
Social Listening
Data and Analytics Have Helped Peace Out Skincare Pivot During the Pandemic
Article
Data and Analytics Have Helped Peace Out Skincare Pivot During the Pandemic
Half of Worldwide CEOs Have Seen Diminished Demand for Their Products and Services
Article
Half of Worldwide CEOs Have Seen Diminished Demand for Their Products and Services
Virtual Events May Be the Norm Post-Pandemic
Article
Virtual Events May Be the Norm Post-Pandemic
Experiential Marketing in the Age of COVID-19
Article
Experiential Marketing in the Age of COVID-19
Publicis Groupe's Chief Growth Officer on IoT and Smart Homes
Article
Publicis Groupe's Chief Growth Officer on IoT and Smart Homes
What Lies Ahead for Connected Cars?
Article
What Lies Ahead for Connected Cars?
Account-Based Strategies in 2020
Report
Account-Based Strategies in 2020
COVID-19’s Impact on Businesses and Consumers in Latin America
Article
COVID-19’s Impact on Businesses and Consumers in Latin America
Emerging Technologies Are Gaining Traction During the Coronavirus Pandemic
Audio
Emerging Technologies Are Gaining Traction During the Coronavirus Pandemic

Latest Reports

US Automotive Digital Ad Spending 2020
Report
US Automotive Digital Ad Spending 2020
US Travel Digital Ad Spending 2020
Report
US Travel Digital Ad Spending 2020
App Monetization Trends 2020
Report
App Monetization Trends 2020
LinkedIn in Canada
Report
LinkedIn in Canada
Gauging Consumers Across Income Brackets
Report
Gauging Consumers Across Income Brackets
US Digital Audio Ad Spending 2020
Report
US Digital Audio Ad Spending 2020
US CPG Digital Ad Spending 2020
Report
US CPG Digital Ad Spending 2020
US Telecom, Computing Products and Consumer Electronics Digital Ad Spending 2020
Report
US Telecom, Computing Products and Consumer Electronics Digital Ad Spending 2020
UK Pandemic Effects
Report
UK Pandemic Effects
Augmented Reality in Social Media
Report
Augmented Reality in Social Media
Influencer Marketing in the Age of COVID-19
Report
Influencer Marketing in the Age of COVID-19
US Retail Digital Ad Spending 2020
Report
US Retail Digital Ad Spending 2020
US Financial Services Digital Ad Spending 2020
Report
US Financial Services Digital Ad Spending 2020
US B2B Digital Advertising 2020
Report
US B2B Digital Advertising 2020
US Digital Display Advertising 2020
Report
US Digital Display Advertising 2020

Popular on eMarketer

App Monetization Trends 2020
Report
App Monetization Trends 2020
US Automotive Digital Ad Spending 2020
Report
US Automotive Digital Ad Spending 2020
US Travel Digital Ad Spending 2020
Report
US Travel Digital Ad Spending 2020
Amid the Pandemic, Influencers Are Getting Real
Article
Amid the Pandemic, Influencers Are Getting Real
Radio Ad Spending Will Decline by 25% This Year
Article
Radio Ad Spending Will Decline by 25% This Year
Pandemic? Recession? Telecoms Keep on Advertising
Article
Pandemic? Recession? Telecoms Keep on Advertising
The Ad Platform: Checking in on Programmatic Trends 6 Months into the Pandemic
Audio
The Ad Platform: Checking in on Programmatic Trends 6 Months into the Pandemic
The Future of the Movie Theater
Audio
The Future of the Movie Theater
US Disney+ Viewers on Track to Surpass Hulu by 2024
Article
US Disney+ Viewers on Track to Surpass Hulu by 2024
As the Pandemic Widens Economic Inequality, Upper-Income Groups Aren’t Unscathed
Article
As the Pandemic Widens Economic Inequality, Upper-Income Groups Aren’t Unscathed
The Biggest Challenges Marketers Face Today
Audio
The Biggest Challenges Marketers Face Today
Facebook and the US Election
Audio
Facebook and the US Election
The Weekly Listen: Oracle Wins TikTok Bid, the 2021 Summer Olympics, and Paramount+
Audio
The Weekly Listen: Oracle Wins TikTok Bid, the 2021 Summer Olympics, and Paramount+
Most Marketers Don’t Believe In-Person Events Will Happen This Year
Article
Most Marketers Don’t Believe In-Person Events Will Happen This Year
Brands Leveraging Digital Audio Don’t Have the Metrics They Need to Measure a Campaign’s Success
Article
Brands Leveraging Digital Audio Don’t Have the Metrics They Need to Measure a Campaign’s Success

Latest Forecasts

Video Game Users, US
Forecasts
Video Game Users, US
Addressable & Programmatic TV, US
Forecasts
Addressable & Programmatic TV, US
P2P Mobile Payment Users, China
Forecasts
P2P Mobile Payment Users, China
P2P Mobile Payment Users, France
Forecasts
P2P Mobile Payment Users, France
P2P Mobile Payment Users, Germany
Forecasts
P2P Mobile Payment Users, Germany
Proximity Mobile Payment Users, Argentina
Forecasts
Proximity Mobile Payment Users, Argentina
Proximity Mobile Payment Users, Australia
Forecasts
Proximity Mobile Payment Users, Australia
Proximity Mobile Payment Users, Japan
Forecasts
Proximity Mobile Payment Users, Japan
Proximity Mobile Payment Users, Austria
Forecasts
Proximity Mobile Payment Users, Austria
Proximity Mobile Payment Users, Brazil
Forecasts
Proximity Mobile Payment Users, Brazil
Proximity Mobile Payment Users, Canada
Forecasts
Proximity Mobile Payment Users, Canada
Proximity Mobile Payment Users, China
Forecasts
Proximity Mobile Payment Users, China
Proximity Mobile Payment Users, Denmark
Forecasts
Proximity Mobile Payment Users, Denmark
Proximity Mobile Payment Users, Finland
Forecasts
Proximity Mobile Payment Users, Finland
Proximity Mobile Payment Users, Germany
Forecasts
Proximity Mobile Payment Users, Germany

"Behind the Numbers" Podcast

What Is Connected TV, and What Is Driving Its Growth?
Audio
What Is Connected TV, and What Is Driving Its Growth?
The Future of the Movie Theater
Audio
The Future of the Movie Theater
The Weekly Listen: Oracle Wins TikTok Bid, the 2021 Summer Olympics, and Paramount+
Audio
The Weekly Listen: Oracle Wins TikTok Bid, the 2021 Summer Olympics, and Paramount+
The Biggest Challenges Marketers Face Today
Audio
The Biggest Challenges Marketers Face Today
The Ad Platform: Checking in on Programmatic Trends 6 Months into the Pandemic
Audio
The Ad Platform: Checking in on Programmatic Trends 6 Months into the Pandemic
Facebook and the US Election
Audio
Facebook and the US Election
Instacart and the Future of Grocery
Audio
Instacart and the Future of Grocery
The Weekly Listen: Virtual Water Coolers, Frugal Consumers, and Instagram on Facebook
Audio
The Weekly Listen: Virtual Water Coolers, Frugal Consumers, and Instagram on Facebook
Can Netflix Fight Back Against the Horde of Rivals?
Audio
Can Netflix Fight Back Against the Horde of Rivals?
The Executive Roundtable: Danielle DeLauro of Vab on Brands Addressing Social Issues and Using Video to Drive Inclusive Messaging
Audio
The Executive Roundtable: Danielle DeLauro of Vab on Brands Addressing Social Issues and Using Video ...
How a Confusing Back-to-School Shopping Season Will Influence Spending
Audio
How a Confusing Back-to-School Shopping Season Will Influence Spending
The Weekly Listen: China Complicates TikTok Sale, Local TV Streaming, and Current Events in Ads
Audio
The Weekly Listen: China Complicates TikTok Sale, Local TV Streaming, and Current Events in Ads
What's Going on with Facebook and Apple?
Audio
What's Going on with Facebook and Apple?
The Ad Platform: Advertising in the Personal, Permissioned Environment of Email
Audio
The Ad Platform: Advertising in the Personal, Permissioned Environment of Email
How Every Retailer Not Called Amazon Is Doing
Audio
How Every Retailer Not Called Amazon Is Doing