Alert

January 15, 2015

Average Number of Social Interactions* with Branded Content Posts Worldwide, by Type, Jan 2013-Dec 2014 (% of total social interactions tracked by TrackMaven)

Average Number of Social Interactions* with Branded Content Posts Worldwide, by Type, Jan 2013-Dec 2014 (% of total social interactions tracked by TrackMaven)

Share

Chart Title

Average Number of Social Interactions* with Branded Content Posts Worldwide, by Type, Jan 2013-Dec 2014 (% of total social interactions tracked by TrackMaven)

Publication Date

January 15, 2015

Sources

Source information is only available to PRO subscribers.

Topics

Brand Marketing Digital Content Social Media Usage

Related Charts & Analysis

The Insurance CMO Report 2022

The Insurance CMO Report 2022

Understanding your customers with segmentation | Sponsored Content

Understanding your customers with segmentation | Sponsored Content

Gen Z social usage rising as their parents start to log off

Gen Z social usage rising as their parents start to log off

Creators will be the centerpiece of YouTube’s growth efforts

Creators will be the centerpiece of YouTube’s growth efforts

Reddit partners with DoubleVerify to address brand safety concerns

Spotlight: Marketing Personalization

Spotlight: Marketing Personalization

Meta reveals future hardware, adds MINI and Fender brands to metaverse

Meta reveals future hardware, adds MINI and Fender brands to metaverse

Spotlight: What’s ‘Up Next’ for YouTube

Spotlight: What’s ‘Up Next’ for YouTube

The Era of Uncertainty: On-Demand Webinar

The Era of Uncertainty: On-Demand Webinar

Q&A: How Snap’s AR ambitions are beginning to pay off

Q&A: How Snap’s AR ambitions are beginning to pay off

Marketing in the Metaverse: On-Demand Webinar

Marketing in the Metaverse: On-Demand Webinar

US Social Media Usage 2022

US Social Media Usage 2022

Things to know about Pride Month, brand promises, and performative marketing

During Pride, brands see metaverse as opportunity to gain traction with LGBT+ consumers

During Pride, brands see metaverse as opportunity to gain traction with LGBT+ consumers

PepsiCo Bubly’s ‘safe spaces’ campaign plays it safe

PepsiCo Bubly’s ‘safe spaces’ campaign plays it safe

Daily News

Digital audio takes up an increasing share of US digital media time

Digital audio takes up an increasing share of US digital media time

Creators will be the centerpiece of YouTube’s growth efforts

Creators will be the centerpiece of YouTube’s growth efforts

Where’s the disconnect for B2B content marketers?

Where’s the disconnect for B2B content marketers?

Here’s when cord-free viewers will outnumber pay TV’s

Here’s when cord-free viewers will outnumber pay TV’s

How Prime Day will deliver for Amazon’s competitors

How Prime Day will deliver for Amazon’s competitors

Meta and Google’s hold on digital advertising loosens as TikTok and others gain share

Meta and Google’s hold on digital advertising loosens as TikTok and others gain share

Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space

Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space

How the leading ad-supported streamers compare

How the leading ad-supported streamers compare

Over 10% of adults would buy real estate in the metaverse—and some already have

Over 10% of adults would buy real estate in the metaverse—and some already have

All the news you Cannes handle: Privacy, DEI, and sustainability top the festival’s agenda

All the news you Cannes handle: Privacy, DEI, and sustainability top the festival’s agenda

How brands are responding to consumers' inflation concerns

How brands are responding to consumers' inflation concerns

What consumers want from loyalty programs

What consumers want from loyalty programs

The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and Snapchat+

The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and ...

What do marketers really think about the retail media advertising opportunity? | Sponsored Content

What do marketers really think about the retail media advertising opportunity? | Sponsored Content

How brands can unlock community as a superpower | Sponsored Content

How brands can unlock community as a superpower | Sponsored Content

Latest Reports

The Era of Uncertainty: Stablecoins

The Era of Uncertainty: Stablecoins

The Insurance CMO Report 2022

The Insurance CMO Report 2022

Spotlight: Marketing Measurement

Spotlight: Marketing Measurement

The Era of Uncertainty: Buy Now, Pay Later

The Era of Uncertainty: Buy Now, Pay Later

Latin America Retail Ecommerce Players Update 2022

Latin America Retail Ecommerce Players Update 2022

Spotlight: Marketing Personalization

Spotlight: Marketing Personalization

Spotlight: What’s ‘Up Next’ for YouTube

Spotlight: What’s ‘Up Next’ for YouTube

Q2 2022 Digital Video Trends

Q2 2022 Digital Video Trends

Spotlight: Elevating B2B Content

Spotlight: Elevating B2B Content

US Social Media Usage 2022

US Social Media Usage 2022

TV Ad Spending 2022

TV Ad Spending 2022

Demographic Snapshot: LGBT+

Demographic Snapshot: LGBT+

Video Game Marketing and Monetization 2022

Video Game Marketing and Monetization 2022

Spotlight: Amazon Prime Day 2022

Spotlight: Amazon Prime Day 2022

Canada Time Spent with Media 2022

Canada Time Spent with Media 2022

Popular on Insider Intelligence

Digital audio takes up an increasing share of US digital media time

Digital audio takes up an increasing share of US digital media time

Spotlight: Marketing Personalization

Spotlight: Marketing Personalization

Creators will be the centerpiece of YouTube’s growth efforts

Creators will be the centerpiece of YouTube’s growth efforts

Where’s the disconnect for B2B content marketers?

Where’s the disconnect for B2B content marketers?

Here’s when cord-free viewers will outnumber pay TV’s

Here’s when cord-free viewers will outnumber pay TV’s

Spotlight: What’s ‘Up Next’ for YouTube

Spotlight: What’s ‘Up Next’ for YouTube

Latin America Retail Ecommerce Players Update 2022

Latin America Retail Ecommerce Players Update 2022

How Prime Day will deliver for Amazon’s competitors

How Prime Day will deliver for Amazon’s competitors

Meta and Google’s hold on digital advertising loosens as TikTok and others gain share

Meta and Google’s hold on digital advertising loosens as TikTok and others gain share

The Era of Uncertainty: Buy Now, Pay Later

The Era of Uncertainty: Buy Now, Pay Later

Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space

Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space

How the leading ad-supported streamers compare

How the leading ad-supported streamers compare

Over 10% of adults would buy real estate in the metaverse—and some already have

Over 10% of adults would buy real estate in the metaverse—and some already have

All the news you Cannes handle: Privacy, DEI, and sustainability top the festival’s agenda

All the news you Cannes handle: Privacy, DEI, and sustainability top the festival’s agenda

How brands are responding to consumers' inflation concerns

How brands are responding to consumers' inflation concerns

"Behind the Numbers" Podcast

Reimagining Retail: Google shopping and how it's influencing the ecommerce journey

Reimagining Retail: Google shopping and how it's influencing the ecommerce journey

Around the World with … Livestream shopping

Around the World with … Livestream shopping

The Daily: How TV has transformed brands, crypto pulls back on marketing, and Roku's power

The Daily: How TV has transformed brands, crypto pulls back on marketing, and Roku's power

The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and Snapchat+

The Weekly Listen: What Netflix and Disney+ will make from ads, Facebook's algorithm change, and ...

The Daily: Is the sharing economy working, summer travel expectations, and ad spending's outlook

The Daily: Is the sharing economy working, summer travel expectations, and ad spending's outlook

Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space

Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space

The Daily: Zelle vs. Venmo vs. Cash App, crypto keeps crashing, and Apple Pay Later's impact

The Daily: Zelle vs. Venmo vs. Cash App, crypto keeps crashing, and Apple Pay Later's impact

The Weekly Listen: 'Top Gun: Maverick' helps theaters, air travel's recovery, and Amazon to overtake Walmart?

The Weekly Listen: 'Top Gun: Maverick' helps theaters, air travel's recovery, and Amazon to overtake ...

The Daily: Does every brand need a social purpose, and the right (and wrong) ways to do Pride ...

Reimagining Retail: How brands can hold on to subscribers and which subscriptions have staying power

Reimagining Retail: How brands can hold on to subscribers and which subscriptions have staying power

The Daily: Digital doctors, the FTC investigates drug costs, and CVS Health's virtual care

The Daily: Digital doctors, the FTC investigates drug costs, and CVS Health's virtual care

The Daily: How nervous should Netflix be, YouTube on CTVs, and how to not see the same ad repeated

The Daily: How nervous should Netflix be, YouTube on CTVs, and how to not see the same ad repeated

The Weekly Listen: How inflation is affecting everything, Apple's realityOS, and time spent on TikTok

The Weekly Listen: How inflation is affecting everything, Apple's realityOS, and time spent on ...

The Daily: The billion-dollar ad club, digital ad guidance, and Amazon's consumer chief resigns

The Daily: The billion-dollar ad club, digital ad guidance, and Amazon's consumer chief resigns

Reimagining Retail: What BNPL means to everyone and the questions swirling around it

Reimagining Retail: What BNPL means to everyone and the questions swirling around it

Trending in United States

Digital audio takes up an increasing share of US digital media time

Digital audio takes up an increasing share of US digital media time

Creators will be the centerpiece of YouTube’s growth efforts

Creators will be the centerpiece of YouTube’s growth efforts

Spotlight: Marketing Personalization

Spotlight: Marketing Personalization

Here’s when cord-free viewers will outnumber pay TV’s

Here’s when cord-free viewers will outnumber pay TV’s

Where’s the disconnect for B2B content marketers?

Where’s the disconnect for B2B content marketers?

Spotlight: What’s ‘Up Next’ for YouTube

Spotlight: What’s ‘Up Next’ for YouTube

How Prime Day will deliver for Amazon’s competitors

How Prime Day will deliver for Amazon’s competitors

Meta and Google’s hold on digital advertising loosens as TikTok and others gain share

Meta and Google’s hold on digital advertising loosens as TikTok and others gain share

What consumers want from loyalty programs

What consumers want from loyalty programs

The Era of Uncertainty: Buy Now, Pay Later

The Era of Uncertainty: Buy Now, Pay Later

How the leading ad-supported streamers compare

How the leading ad-supported streamers compare

All the news you Cannes handle: Privacy, DEI, and sustainability top the festival’s agenda

All the news you Cannes handle: Privacy, DEI, and sustainability top the festival’s agenda

Latin America Retail Ecommerce Players Update 2022

Latin America Retail Ecommerce Players Update 2022

How brands are responding to consumers' inflation concerns

How brands are responding to consumers' inflation concerns

Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space

Reimagining Retail: The circular retail economy and the top 5 most innovative brands in this space