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eMarketer Attention! 2015 Speakers

October 27, 2015

  • Keynote

    Matthew B. Crawford

    Author of "The World Beyond Your Head: On Becoming an Individual in an Age of Distraction"

  • Keynote

    Geoff Ramsey

    Co-Founder & Chief Innovation Officer, eMarketer
     

  • Keynote

    Patrick Renvoise

    Co-Founder & Chief Neuromarketing Officer, SalesBrain
     

  • Keynote

    Nancy Bennett

    Chief Content Officer, Director of Virtual Reality, Two Bit Circus

  • Keynote

    Jim Bankoff

    Chairman and CEO, Vox Media
     

  • Ezra Palmer

    Chief content officer,
    eMarketer

  • Cathy Boyle

    Senior Analyst, Mobile,
    eMarketer

  • Debra Aho Williamson

    Principal Analyst, Social, eMarketer

  • Paul Verna

    Senior Analyst, Video,
    eMarketer

  • Lauren Fisher

    Analyst, Advertising Technology, eMarketer

  • Bryan Yeager

    Analyst, Emerging Platforms, eMarketer

  • Michael Learmonth

    Global Tech Editor, International Business Times

  • Daina Middleton

    Head of Global Business Marketing, Twitter

  • Walt Horstman

    President,
    AudienceXpress

  • Ian Schafer

    Founder and Chairman,
    Deep Focus

  • Tina Wells

    CEO,
    Buzz Marketing Group

  • Jeff Malmad

    Head of Mobile & Life+, Mindshare

  • Doug Ziewacz

    Head of NA Media & Advertising, Under Armour Connected Fitness

  • Simon Isaacs

    Co-founder,
    Fatherly

  • Ritu Trivedi

    VP, Packaging Strategy and Solutions, AOL

  • Ljubica Chatman, PhD

    Senior Researcher, Morton Deutch ICCCR

  • Kathryn Minshew

    Founder/CEO,
    Muse

  • Husani S. Oakley

    CTO,
    GoldBean

  • Christine Cook

    Head of Advertising,
    Flipboard

  • Terri Walter

    CMO,
    Kargo

  • Rob Fishman

    Niche Founder and Product Manager, Twitter

  • Martin Lange

    Global Consulting Partner,
    OgilvyRED

  • Jon Suarez-Davis

    Chief Marketing & Strategy Officer, Krux

  • M. Scott Havens

    Senior Vice President of Digital, Time Inc.

  • Hilary duPont

    Social Media Strategist,
    Chobani

  • Apu Gupta

    CEO & Co-Founder,
    Curalate

  • Lauren Boyer

    Partner, CEO,
    Underscore

  • Robby Ayala

    Content Creator,
    Vine

Get to know the speakers

Matthew B. Crawford,

Author of "The World Beyond Your Head: On Becoming an Individual in an Age of Distraction"

Matthew B. Crawford attended Berkeley High and the University of California at Santa Barbara, where he majored in physics. Later he earned a Ph.D. in political philosophy from the University of Chicago, specializing in ancient political thought. Currently he is a senior fellow at the University of Virginia’s Institute for Advanced Studies in Culture, and also fabricates parts for custom motorcycles in Richmond, Va.

Geoff Ramsey

Co-Founder & Chief Innovation Officer, eMarketer

Geoff Ramsey is on the cutting edge of consumer trends and marketing best practices in a digital, multichannel world. Through his dynamic, high-energy keynotes at industry events worldwide, Geoff consistently wows audiences by weaving together an objective view of market numbers with a powerful narrative explaining the critical implications for marketers.

Patrick Renvoise,

Co-Founder & Chief Neuromarketing Officer, SalesBrain

Patrick spent two years researching and formalizing a science-based persuasion model—the NeuroMAP™. This proprietary methodology has been used for the past 12 years to help over 6,000 companies worldwide scientifically capture, convince and close more business. Prior to founding SalesBrain with his partner Dr. Christophe Morin, Patrick was in charge of business development efforts first at Silicon Graphics then as executive director of business development at LinuxCare. In the course of closing over $3 billion of business transactions and selling multi-million-dollar super-computers to NASA, Boeing, Shell, Canon, BMW, Airbus and more, Patrick met with some of the smartest people on earth and became fascinated by the role of the human brain in the selling process.

Patrick received a masters in computer science from the National Institute of Applied Sciences (Lyon, France). He is currently serving as chief neuromarketing officer of SalesBrain.

Nancy Bennett,

Chief Content Officer, Director of Virtual Reality, Two Bit Circus

As a video/music director and producer, entrepreneur, executive and ball of energy, Nancy Bennett’s talents have pulsed through the heart of the media world for more than 25 years. Not content to just create music projects for the likes of Tori Amos, Led Zeppelin and The Beastie Boys, or to work with visionaries like Jimmy Iovine, Angus Wall and Sean Penn, she has founded multiple businesses that staked out the next wave in the confluence of technology, film, television and advertising. Nancy is currently the chief content cfficer, director of virtual reality at Two Bit Circus, an interdisciplinary team of artists, inventors, engineers, filmmakers, educators and entrepreneurs passionate about reimagining all forms of entertainment. They have been on-camera inventors for network television, built viral videos for rock bands, led activations and ad campaigns for networks and created massive spectacles for large brands. Clients include Amazon, Intel, Nvidia, Cisco, Acura, NFL, NBA, IndyCar, the Girl Scouts of America, IBM and Dave & Buster’s.

Jim Bankoff,

Chairman and CEO, Vox Media

Jim Bankoff (Twitter: @Bankoff) is the Chairman and CEO of Vox Media, running all aspects of what has become the fastest growing digital media company today, attracting 165 million people globally each month. The company operates eight of the most successful media brands on the web: SB Nation, The Verge, Polygon, Vox.com, Curbed, Eater, Racked and Re/code. Each features high-value digital journalism, storytelling, brand advertising and content marketing at scale. Under Jim's leadership, Vox Media recently secured a $200 million strategic investment partnership with NBC Universal.

A veteran of the online industry, Jim developed and led dozens of the most popular websites on the internet including AOL, Mapquest, Moviefone, AOL Music and Engadget as an Executive Vice President at AOL. He co-founded TMZ.com, won an Emmy award for his production of the Live8 Concerts, and also oversaw AOL’s industry-leading instant messaging services, AIM and ICQ, and social networking and community applications including Blogsmith and Netscape.

Ezra Palmer

Chief Content Officer, eMarketer

Ezra Palmer is eMarketer’s chief content officer. He has been creating and managing digital content products since the mid-1990s, when he was the founding news editor of The Wall Street Journal's online edition, WSJ.com. Prior to joining eMarketer, Ezra was SVP, digital content and product development, for Westwood One, and he was the managing editor and senior product director of Yahoo! News. He is a former board member of the Los Angeles Press Club.

Cathy Boyle

Senior Analyst, Mobile, eMarketer

Cathy Boyle is a senior analyst for eMarketer. She researches and writes about trends in mobile marketing and advertising, mobile media consumption, mcommerce, wearables and emerging technology. Cathy is also a skilled marketer and creative director with more than 20 years of experience delivering brand messages to audiences across multiple media platforms, domestically and internationally.

Debra Aho Williamson

Principal Analyst, Social, eMarketer

Debra Aho Williamson has a history of being at the forefront of emerging digital marketing trends. She wrote about the birth of online marketing as editor of Advertising Age’s pioneering Interactive Media and Marketing section; she chronicled the dot-com boom of the late 1990s as executive editor of The Industry Standard; and at eMarketer, she was one of the first analysts to research social media marketing and advertising. She has written more than 50 reports about social media since 2006 and is regularly quoted for her expertise in major business press. Debra is a graduate of Northwestern University, double majoring in English literature and oboe performance. While she no longer plays the oboe, she still counts Joseph Conrad as one of her all-time favorite authors.

Paul Verna

Senior Analyst, Video, eMarketer

Paul Verna is eMarketer’s senior video analyst, covering all aspects of digital video, including monetization, content, audience metrics, and platforms. He has also covered marketing and monetization trends in the gaming, music, and sports industries. An authority on digital media, Paul has appeared on network TV, national radio, and news outlets including The New York Times and Wall Street Journal.

Lauren Fisher

Analyst, Advertising Technology, eMarketer

As an analyst at eMarketer, Lauren Fisher’s primary area of focus is on emerging advertising technology trends and platforms including programmatic advertising, cross-device targeting, attribution, data management platforms and marketing automation. Lauren also writes about the broader digital display advertising landscape. Prior to eMarketer, Lauren worked at Business.com managing events and all agency-facing marketing initiatives. Lauren has BA in journalism and a BA in Spanish from the Pennsylvania State University; she also has an MA in journalism and communication from the Ohio State University.

Bryan Yeager

Analyst, Emerging Platforms, eMarketer

Bryan Yeager is an analyst with eMarketer, is responsible for monitoring and reporting on key trends including mobile payments, marketing technology, personalization, immersive experiences, digital identity and other emerging areas at the intersection of digital marketing, media and commerce. Bryan has nearly 10 years of experience in market research, forecasting, analysis, consulting and product development. He is a frequent speaker at industry events and is regularly quoted on emerging digital trends in top-tier media outlets.

Michael Learmonth

Global Tech Editor, International Business Times

Michael Learmonth runs tech, media and culture coverage at the International Business Times, based in New York City. Formerly, he was deputy managing editor of Advertising Age, a senior writer at Business Insider and New York reporter at Variety where he focused on the intersection of media and technology. He started chasing this story in San Francisco at the Industry Standard in 1998 when someone emailed him a bit of code that was something called "Napster." He lives on the Lower East side with his family and a way-too-big-for-the-city dog named Jasper.

Daina Middleton

Head of Global Business Marketing, Twitter

An expert in the digital marketing space and marketing professional with more than 20 years in the industry, Daina Middleton recently joined Twitter to run Business Marketing globally. Before that she was the global CEO of Performics, one of the largest search and performance media agencies delivering performance-marketing solutions to clients in over 30 countries around the world.

Walt Horstman

President, AudienceXpress

As President of AudienceXpress and head of data partnership development, Walt brings a deep understanding of the TV advertising industry and of technology. Having launched the industry’s first addressable TV campaigns, Walt is a leader in advanced advertising. Walt leads the AudienceXpress team in developing and executing on the group’s business strategy, driving deployment of the AudienceXpress platform with both ad inventory sellers and buyers, and developing its product strategy and roadmap. Walt came to AudienceXpress from Visible World, where he was Senior Vice President, Media. Previously, Walt was a Director at Cablevision in Product Management, and a management consultant in the Strategy group at Accenture. He holds a BA in Economics and German from Amherst College, and an MBA from Stanford University.

Ian Schafer

Founder and Chairman, Deep Focus

One of the most influential voices in the industry, Ian Schafer has been at the forefront of advertising since 1997. A trailblazer who saw the potential of digital and the opportunities it offered for advertising, Ian founded Deep Focus in 2002. The award-winning global agency is lauded for its expertise and excellence in digitally led creative execution and media strategy, innovative agency operational models and consumer insights that drive engaging, value-driven experiences. Ian previously served as Vice President of New Media at Disney’s Miramax Films.

Tina Wells

CEO, Buzz Marketing Group

Tina Wells is the CEO and founder of Buzz Marketing Group, which creates marketing strategies for clients within the beauty, entertainment, fashion, financial, and lifestyle sectors. She has authored the youth marketing handbook Chasing Youth Culture And Getting It Right and the best­selling tween series Mackenzie Blue. In addition to serving on the Young Entrepreneur Council, the United Nations Foundation's Global Entrepreneurs Council, and The Franklin Institute's board of directors, Tina is also the current Academic Director of Wharton's Leadership in the Business World program. Tina's long list of honors include Essence’s 40 Under 40, Billboard’s 30 Under 30, Fast Company's 100 Most Creative People in Business, and Inc’s 30 Under 30.

Jeff Malmad

Head of Mobile and Life+, Mindshare North America

As head of Life+ and Mobile at Mindshare North America, Malmad helps brands understand the opportunity that wearable technology presents, and pioneers the latest programs in mobile technology. Throughout his career, Malmad has showcased his passion for digital. His mobile-first view drives strategy and innovation across the Mindshare NA client base. Malmad joined Mindshare from Joule, a WPP subsidiary where he led marketing programs for Dell and Unilever. Previously, he built integrated programs based on consumer insights at MediaCom and separately developed sponsorship programs at startup 24/7 Media for clients such as Comedy Central, AT&T, and Yahoo!. Malmad holds a BA from Ohio State University, and is a member of the 4As Mobile Task Force. A respected industry thought leader, he regularly presents for conferences from the IAB, MediaPost, 4As, Mobile Marketer, and more.

Doug Ziewacz

Head of North America Media & Advertising, Under Armour Connected Fitness

Doug Ziewacz is Under Armour’s Head of North America Media & Advertising. Doug joined MapMyFitness in 2008 as a member of the early stage Managing Partner team and built and scaled the national sales function through three rounds of Venture Capital funding, achieving 1,000% growth over the first 3 years earning a spot in the Inc. 500. Since the acquisition of MapMyFitness by Under Armour in late 2013, Doug has continued to lead the sales function and overall client relationships. Prior to joining MapMyFitness he was the Director of Marketing for Everon Technology Services LLC, a leading national provider of IT support to small and medium businesses. In this role, Doug was responsible for Everon’s overall marketing strategy and direction. In his tenure, Doug helped grow Everon’s overall sales by 498% from 2004-2007. Those efforts helped garner the organization Inc. 5000 recognition and eventual acquisition by Plum Choice. His earlier career was as a member of the 7‐UP Professional Cycling Team, racing at the highest level of professional cycling in the United States. Doug holds an M.S. and B.A. from the University of Colorado at Boulder. His Masters work focused on using devices to quantify the physiological demands of elite professional cyclists.

Simon Isaacs

Co-founder, Fatherly

Simon Isaacs is the Co-Founder of Fatherly, a digital lifestyle guide for men entering parenthood. Prior to founding Fatherly, Simon dedicated the past 12+ years spearheading cause-related marketing efforts for nonprofits, foundations and corporations including The Bill & Melinda Gates Foundation, Rock the Vote and The Coca-Cola Company. He has launched more than a dozen national and international campaigns and raised more than $200 million toward philanthropic causes. A former professional marathon runner, Simon was also named a Next Generation Leader by the White House as a result of his earlier philanthropic work.

Ritu Trivedi

VP, Packaging Strategy and Solutions, AOL

Ritu initiated her foray into the media world in Bombay, India. Once her passion for this career was established, she moved continents to learn about the academics of advertising. Ritu attained her Masters degree in Media Administration from the Newhouse School of Public Communications. Ritu has worked for some of the top agencies in the last 17years - Ogilvy, Universal McCann Interactive, OMD, DraftFCB, Mindshare and Mediavest. And her brand responsibilities have been equally stellar IBM, American Express, Coca-Cola, Johnson & Johnson, Microsoft, General Electric, AOL, Lowe's Home Improvement, Sprint, Honda to name a few. In her last job at Mediavest as an EVP, she led digital investment for the entire agency with media giants such as Microsoft, Google, Twitter, and AOL. In November, 2014, Ritu joined Microsoft and was the Head of US Brand Marketing. She led the US Trade Marketing team and activities ranging from crafting marketing strategies for Microsoft’s largest key accounts and products to driving its presence and activations at events. With the recent sale of Microsoft sales to AOL, Ritu’s new role is in Packaging Strategy. She is responsible for developing and releasing offerings based on data and insights that cover the value spectrum of cross-portfolio packages, sponsorships, and network promotions.

Ljubica Chatman, PhD

Senior Researcher, Morton Deutch International Center for Cooperation and Conflict Resolution, Teachers College, Columbia University 

As a Researcher in Social Psychology, Ljubica takes an analytic approach to the intricate complexity of human behavior. Her research focuses on how motivations shape what we think is true, good and attractive through conversations with other people. Recent projects focus on digital evolution of the human mind, and how online interactions and digital environments shape our memories and decisions.

Kathryn Minshew

Founder/CEO, Muse

Kathryn Minshew is the CEO & Founder of TheMuse.com, a career platform used by 40+ million millennials and digital/technical candidates, 65% of which are women, to research, explore and apply to great companies. For companies, it’s a place to find entrepreneurial candidates, a resource to train existing employees, and a place to show off your culture to attract new hires. For consumers, it’s a way to learn advanced new skills, tackle workplace problems, explore new career options, and get yourself to the next level. Kathryn has spoken at MIT and Harvard, appeared on The TODAY Show and CNN, and contributes on career and entrepreneurship to the Wall Street Journal and the Harvard Business Review. Under her leadership, The Muse has been celebrated by Forbes, INC and the Wall Street Journal, and partners with companies like Facebook, HBO, The Gap, Allstate, Adidas, Bloomberg, Uber and Dropbox.

Husani S. Oakley

CTO, GoldBean

Husani S. Oakley is the Chief Technology Officer at GoldBean, an online investing platform that helps people start their investment journey with companies and brands they love, know, and buy. He is a veteran technologist who has spent over fifteen years building world-class digital experiences that bridge the gap between art and science. His creative, technical, and production leadership in the advertising industry has been recognized by One Show, AICP, Webby Awards, and the FWA, and he's spoken at conferences such as SXSW, ADMA, Digital Dallas, and Internet Summit. A co-founder of Flavorpill Productions, Atlantico USA, and Oakley+Partners, Husani's most recent role was Director of Creative Technology at Wieden + Kennedy, creating campaign work for Nike, ESPN, Heineken, Delta, and Target. Because he drinks entirely too much coffee, Husani is also the Executive Producer and Creative Director of Sessions In Dance, a modern dance company. He lives in Brooklyn, New York with his partner and their dog.

Christine Cook

Head of Advertising, Flipboard

Christine Cook has been the head of advertising at Flipboard since 2012. She works with advertising sales teams at content creators, publishers, and directly with advertisers, to leverage the marketing opportunities within Flipboard. Christine oversees global sales, ad operations, planning, and account management teams. Christine has 20 years of media advertising experience, 18 of which are in digital. Before joining Flipboard, Christine ran advertising sales at The Daily, the first daily news publication designed exclusively for tablets. Prior to The Daily, she spent five years at Martha Stewart Living Omnimedia where she was Senior Vice President, digital advertising sales and ad operations, spearheading the sales effort in support of MSLO’s Internet business segment and cross platform advertising programs. She joined MSLO from IAC Partner Marketing, where she served as Vice President, Sales, managing advertising sales marketing and national advertising sales across such IAC sites CitySearch, Evite.com, Expedia, Match.com and Ticketmaster. Earlier in her career, Christine served as director, luxury advertising at the Financial Times and spent five years at The New York Times Digital in various sales executive roles, including founder of nytimes.com’s first international sales office in London. A graduate of Louisiana State University in Baton Rouge, Christine lives with her husband in New York City.

Terri Walter

CMO, Kargo

Terri leads marketing at Kargo and is responsible for building the brand and leading ad design innovation at the company. A seasoned 15+ year technology marketer, Terri served as CMO of programmatic technology company PubMatic before she came to Kargo. There she raised awareness of the brand, launched the business in 4 countries and contributed to over 100% growth YOY. Walter has also served as Head of Global Brand Marketing at Microsoft Advertising, Global VP of Emerging Media at Razorfish and VP of Marketing at DoubleClick. Terri has also been editor-in-chief of many industry publications including the Razorfish Digital Outlook Report, for which she won a Stevie Award in 2009, as well as DoubleClick’s “The First Decade in Online Advertising.” She has traveled extensively and has her Masters in International Marketing from Columbia University.

Rob Fishman

Nice Founder and Product Manager, Twitter

Rob is the co-founder of Niche, which was acquired by Twitter in 2015. Prior to Niche, Rob led social media efforts at The Huffington Post and at AOL. His previous company was acquired by BuzzFeed in 2012. Rob earned a Bachelor of Science degree from Cornell University and an MA in journalism from Columbia. He is @rbfishm on Twitter.

Martin Lange

Global Consulting Partner, Digital Innovation Practice, OgilvyRED

As Global Consulting Partner Martin is helping clients navigate the challenges and opportunities that spring from the digital transformation in marketing. He is a strategic advisor on growth opportunities, innovation strategy and marketing operations. Martin is also the lead for Ogilvy’s global mobile practice. In this role he is responsible for integrating mobile marketing programs into the business programs for Ogilvy’s clients. Prior to joining OgilvyRED Martin was Executive Marketing Director for Digital Strategy. He led and oversaw digital programs for international key accounts. Martin holds a degree as “Diplom Kaufmann” (equivalent to MBA) from the Westafaelische-Wilhelms Universitaet in Muenster, Germany.

Jon Suarez-Davis

Chief Marketing & Strategy Officer, Krux

Jon Suarez-Davis (jsd) oversees global marketing communications and brand-building initiatives designed to elevate the Krux brand and accelerate growth across key customer segments. He also guides marketplace strategy and internal marketing capabilities for Krux. Jon joined Krux after six years at the Kellogg Company, where he was Vice President of Global Media & Digital Strategy. At the Kellogg Company, Jon was responsible for building the media and digital marketing team within the Capability & Commercialization Organization (CCO), and for providing strategic leadership for the Global Marketing organization across paid, owned and earned channels. In addition, Jon led the North America media strategy and social media management teams. Before his career at the Kellogg Company, Jon was SVP of Digital Strategy and Planning at Leo Burnett/Starcom where he was a member of the leadership team responsible for the global Kellogg account. Jon is a frequent speaker at industry events including ANA, IAB, OPA, iMedia and The Festival of Media, and The Internationalist named him an Internationalist of the Year in 2014, as well as their “100 Marketing Leaders” list in 2013 and 2014.

M. Scott Havens

Senior Vice President of Digital, Time Inc.

Scott Havens is responsible for managing the operations and driving the strategic development of digital products within the news, business, sports and entertainment verticals, including People, Time, Sports Illustrated, Fortune, Entertainment Weekly and other titles. In recent months, Time Inc. unveiled relaunched digital platforms for flagship brands Time, Sports Illustrated, Fortune and Money and announced the creation of 120 Sports, a mobile-first sports network. Previously, Havens was President of The Atlantic, overseeing all aspects of Atlantic Media’s flagship brand and playing a key role in the digital transformation of the 157 year old magazine into a profitable, global, multi-platform media company. Prior to that, he served as Executive Director, Condé Nast Business Media and a founder of Portfolio.com. In this role, his team was responsible for business development, online marketing and analytics, and digital strategy. Havens graduated from Hamilton College with a BA in Economics and received an MBA in finance from NYU’s Stern School of Business.

Hilary duPont

Social Media Strategist, Chobani

As Social Media Strategist for Chobani, America's No.1-selling Greek Yogurt brand, Hilary duPont has been influential in the brand’s meteoric rise. In her three years at the brand, she has evolved the social media content strategy and creative for Chobani’s channels. In her current role, Hilary oversees Chobani's social media content, including content strategy, creation and publishing for both always-on and campaign-based content. As a true social media enthusiast, Hilary is constantly on the pulse of what’s new and how millennials are consuming content and engaging with brands online. Prior to Chobani, Hilary studied Sociology at Duke University. Her current social platform of choice is Snapchat, and she resides in Williamsburg, Brooklyn.

Apu Gupta

CEO & Co-Founder, Curalate

Apu Gupta is the CEO and co-founder of Curalate, the leading marketing platform for the visual web. Curalate enables brands to measure, monitor, and grow a presence on visual social media sites such as Pinterest and Instagram. Curalate is currently in use by over 300 brands, including Neiman Marcus, Michael Kors, Gap, and Better Homes and Gardens. Curalate is backed by top-tier venture capitalists, among them New Enterprise Associates (NEA) and First Round Capital. Prior to Curalate, Gupta worked in retail and technology. Gupta built the second-largest drugstore chain in India as the COO and CMO of MedPlus Health Services. He also served on the interim management team of Peracon, a provider of software for the commercial real estate industry, and was in sales and marketing roles at WebEx Communications, from its Series A financing through its IPO. Gupta has an undergraduate degree from the University of Texas at Austin and an MBA from the Wharton School of Business.

Lauren Boyer

Partner, CEO, Underscore

Over the past 20 years Lauren has led dozens of unique programs for brands of all shapes and sizes. While the majority of her work is in the health and wellness category, she has also contributed strategic marketing solutions for consumer products, retailers, energy, publishing, and entertainment brands. Lauren is known for her ability to turn strategic insights into actionable and accountable programs. Lauren has a degree in Specialized Technology from the Art Institute of Philadelphia and lives in South Orange, NJ where she enjoys spending time with her kids.

Robby Ayala

Content Creator, Vine

Robby Ayala was born In West Palm Beach, Florida. He graduated from Florida Atlantic University in 2013 and he received a BA in communications. He attended law school but dropped out to pursue his career as a full-time video creator on the video service Vine - where he published several goofy six-second movies to his 2.6 million followers each day. In 2014, he got a call from Niche, a company that wanted to hire him to make a short commercial for GroupMe, a messaging application, and post it for his followers to see. Robby Ayala joined Niche full time, to work as the company's creative partnership manager, which he described as helping other Vine users polish their content and make videos for advertisers.