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eMarketer Attention! 2015 Highlights

  • Videos
  • Photos

"eMarketer Attention! provided as good an encapsulation of the marketing
landscape and current challenges that I’ve seen in quite some time."

– Tony Foleno, SVP, Research, Planning & Evaluation, The Advertising Council

  • eMarketer Attention! 2015 Sizzle Reel - Watch highlights from 2015

  • Patrick Renvoise, Co-Founder & Chief Neuromarketing Officer, SalesBrain - The Science of Attention Or How Information Shapes Our Brains

  • Bryan Yeager, Analyst, Emerging Platforms, eMarketer - Mobile-The Distracted Now

  • Ezra Palmer, Chief Content Officer, eMarketer - Data Point: Attention Overload

  • Paul Verna, Senior Analyst, eMarketer, Rob Fishman, Co-Founder, Niche and Robby Ayala, Content Creator, Vine - New Video, New Rules

  • Matthew B. Crawford, Author - Attention Isn’t Free—So What’s the Real Cost?

  • Jim Bankoff, CEO, Vox Media - Capture, Keep, Monetize Vox Media’s Formula for Success

  • Nancy Bennett, Chief Content Officer, Two Bit Circus - Is Virtual Reality the Next Attention Frontier

  • Michael Learmonth, Global Tech Editor, International Business Times and Matthew B. Crawford, Author of “The World Beyond Your Head: On Becoming an Individual in an Age of Distraction” - Interview

  • Cathy Boyle, Senior Analyst, Mobile, eMarketer - Data Point: Wearables—The Revolution May Not Be Worn

  • Geoff Ramsey, Co-Founder & Chief Innovation Officer, eMarketer - High Level Overview

  • Doug Ziewacz, Head of North America Media & Advertising, Under Armour Connected Fitness and Jeff Malmad, Head of Mobile & Life+, Mindshare - Wearables, Can Marketers Find The Right Fit

"The theme resonated with the audience, the content and format were
absorbing and the production was flawless. Overall, a fabulous event!"

– Mish Fletcher, Senior Partner, Worldwide Managing Director, Marketing, OgilvyOne