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October 27, 2015
There’s no company that offers a more comprehensive view of the digital landscape than eMarketer—and there’s no one with a better understanding of how it all fits together than eMarketer Co-Founder Geoff Ramsey. In his rapid-fire, signature style, Geoff will kick things off with some key questions, highlights and data points to keep in mind over the course of the day.
Presenter: Geoff Ramsey, Co-founder and chief innovation officer, eMarketer
We go to bed with our smartphones. We watch video clips while waiting in line. We’re surrounded by screens, messages and plays for our attention—but what happens when people push back and try to “reclaim” mental time and space? Philosopher, cultural critic and motorcycle fabricator Matthew B. Crawford challenges us to think about consumer attention as if it were a finite resource—one as precious as air or water.
Keynote speaker: Matthew B. Crawford, Author, “The World Beyond Your Head: On Becoming an Individual in an Age of Distraction”
Keynote interviewer: Michael Learmonth, Global Tech Editor, International Business Times
What does media overload look like? eMarketer’s Ezra Palmer breaks down the media consumption habits of the average American and highlights the ways that consumer attention is being compromised by overuse.
Presenter: Ezra Palmer, Chief content officer, eMarketer
Platforms like Vine, Instagram and Twitch are changing the rules when it comes to video. Individual content creators have just as much appeal -- if not more -- than established companies, and brands that want attention are eager to partner with them. But what does success look like? And how do creator-centric campaigns work at scale? Join eMarketer analyst Paul Verna, Rob Fishman, co-founder of Twitter's Niche creator network, and one star from Vine, for a candid conversation about the intersection of brands and social video.
Speaker: Paul Verna, Senior analyst, eMarketer
Speaker: Rob Fishman, Co-founder of Twitter's Niche creator network
Speaker: Robby Ayala, Vine content creator
They’re blocking ads, they’re skipping television in greater and greater numbers, they’re mobile all the time, and they’re probably not really paying attention to anything you want them to. We’ll be joined by a group of marketers and publishers who have cracked the code of capturing and keeping millennials’ attention.
Moderator: Tina Wells, CEO, Buzz Marketing Group
Panelist: Simon Isaacs, Co-founder, Fatherly
Panelist: Kathryn Minshew, CEO & Founder, The Muse
Panelist: Hilary duPont, Social Media Strategy & Management, Chobani
Panelist: Apu Gupta, CEO & Co-founder, Curalate
Matthew B. Crawford will be on hand to sign copies of his latest book, “The World Beyond Your Head,” for attendees.
Short, quick and interactive, we’ve broken up the day with discussions that will get attendees out of their seats and into problem-solving mode. The conversations will be seeded with brief eMarketer presentations that offer data, and guided by the industry’s best thinkers.
Host: Geoff Ramsey
From ad-blockers on desktop and mobile, to the “skip ad” button on YouTube—consumers have an increasing number of ways to avoid even the best-crafted ad campaigns. eMarketer analyst Lauren Fisher provides an overview of the many, many, many ways that ads are not being watched.
Presenter: Lauren Fisher, Analyst, eMarketer
Industry leaders discuss the burgeoning dangers of technology-enabled ad avoidance, and what it means for marketers.
Discussion leader: Walt Horstman, President, AudienceXpress
Discussion leader: Ritu Trivedi, VP, Packaging Strategy and Solutions, AOL
Discussion leader: Husani Oakley, CTO, Goldbean
Discussion leader: Lauren Boyer, Partner & CEO, Underscore
More than half of all digital time is spent with mobile devices, and more than half of that mobile time is smartphone time. Meanwhile, much of that mobile time is part of a matrix of simultaneous media usage. How much messaging on mobile devices is getting through to your audience? eMarketer breaks it down.
Presenter: Bryan Yeager, Analyst, eMarketer
Our break-out discussion groups will share real world challenges and success stories in addressing the new reality of a mobilized, multi-screen audience.
Discussion leader: M. Scott Havens, Senior Vice President of Digital, Time Inc.
Discussion leader: Terri Walter, CMO, Kargo
Discussion leader: Martin Lange, Global Consulting Partner, Digital Innovation Practice, OgilvyRED
Discussion leader: Jon Suarez-Davis, Chief Marketing & Strategy Officer, Krux
Virtual reality is more than just science fiction. Companies like Samsung, the NFL, and the NBA have all “gone virtual” in the past year -- and Facebook’s Oculus Rift will bring the immersive experience home in 2016. But what’s the real payoff, and is it worth it for other brands? VR expert and entertainment exec Nancy Bennett thinks so, and with stats and best practices, she’ll make the case for why VR truly is the next frontier in consumer attention.
Keynote speaker: Nancy Bennett, Chief content officer, Two Bit Circus
The future is here. Give virtual reality some attention with the latest headsets and a fully immersive experience powered by Two Bit Circus.
Our brains may be the product of millions of years of evolution, but our neural pathways and synapses often behave like primitive lizards. And these primal instincts are what make some things—think apps, shows and products—irresistible, while others fall flat. Big thinker Patrick Renvoisé sheds light on how our neural systems affect our ability to focus and make choices.
Keynote Speaker: Patrick Renvoise, CEO, SalesBrain
Is short-form advertising the only practical solution to winning attention in a media-overloaded world? It works for some advertisers, but is shorter actually always better? And is the industry ready for 6 seconds to become the new standard? eMarketer’s Debra Aho Williamson leads the discussion with brand, agency and ad platform raconteurs.
Moderator: Debra Aho Williamson, Principal analyst, eMarketer
Panelist: Daina Middleton, Head of global business marketing, Twitter
Panelist: Christine Cook, Head of Advertising Partnerships, Flipboard
Panelist: Ian Schafer, Founder and Chairman, Deep Focus
Panelist: Ljubica Chatman, PhD , Senior Researcher, Morton Deutch ICCCR
Once again, Apple seems poised to transform our everyday lives with the Apple Watch—and there are other companies lining up to try and do the same. But the wearable device category may have all the ingredients needed to ignite a technology revolution except one: widespread consumer interest. eMarketer’s Cathy Boyle provides a realistic overview of the market and where opportunities may lie in the future.
Presenter: Cathy Boyle, Analyst, eMarketer
Wearables have grabbed everyone's attention -- but how does advertising fit into the relationship? Is it through utility or content? Does marketing even fit at all? Join Under Armour, one of the first brands to dive deep into wearables, and Mindshare's Life+, an agency dedicated to bridging the gap between wearables and brands, for a fireside chat about finding the right fit between people, advertising, and these oh-so-intimate devices.
Speaker: Doug Ziewacz, Head of North America Media & Advertising, Under Armour Connected Fitness
Speaker: Jeff Malmad, Head of Mobile & Life+, Mindshare
Jim Bankoff runs eight of the most successful media brands on the web: SB Nation, The Verge, Polygon, Vox.com, Curbed, Eater, Racked and Re/Code. As the force behind Vox Media, Bankoff has figured out how to get consumer attention. As our closing keynote, he’ll have yours.
Keynote Speaker: Jim Bankoff, Chairman and CEO, Vox Media
A limited number of tickets are available for purchase