Audience Data: Where Marketers Are Investing Their Spending Dec 11
US companies will invest more than $20 billion on third-party audience data and solutions this year to support their marketing efforts. Here's where that money's going.
Half of US holiday shoppers set budgets; Millennials expected to flock to theaters this holiday season; iPhones on top in October 2017; and more.
Serving video ads across multiple platforms is a growing priority for media buyers, who tend to prioritize reaching audiences via the expanding range of devices and platforms where they spend so much of their time.
According to an annual Kantar TNS study, only a minority of internet users surveyed in countries like the US, the UK, Canada, France and Germany preferred the use of mobile payments to other methods.
Consumers embrace video uploads; The iPhone wins North America; US retail fraud spikes; and more.
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eMarketer estimates that adults in India will average 3 hours, 52 minutes per day consuming major media in 2017—11 minutes more than in 2016. Time spent with digital, especially via mobile phones, will drive increases over the next few years.
While conventional channels like TV and display ads have many advantages for B2B advertisers, emerging channels and targeting tactics are becoming just as essential to their marketing mix, according to Dell's Liz Matthews.
New figures from Brand Innovators and Innovid underscore just how pervasive Google and Facebook are in the realm of video. According to the firms' September survey, US senior marketers estimated that Facebook and Google’s YouTube together command 66.1% of digital video ad spending.