Sarah Personette, vice president of global client solutions at Twitter, speaks with eMarketer vice president of business development Marissa Coslov about the company’s response to the coronavirus pandemic, including what’s behind its latest ad policy update, usage trends and how it's helping brands pivot their campaigns. Made possible by Salesforce.
In this episode hosted by eMarketer global director of public relations Douglas Clark, vice president of forecasting Monica Peart sheds light on how the coronavirus pandemic is affecting eMarketer’s traditional ad spending forecasts.
Juan Lavista, LATAM marketing and insights head at MercadoLibre Advertising, speaks with eMarketer vice president of business development Marissa Coslov about the ecommerce technology firm's response to the coronavirus pandemic, how marketers are adjusting their advertising campaigns in the wake of the crisis, and the most searched products in Latin America. Made possible by Salesforce.
eMarketer research analyst Man-Chung Cheung discusses the latest on the coronavirus pandemic in China. He explores the role of big data in managing the crisis, points out signs of a retail rebound and considers takeaways for the US and Europe.
eMarketer research analyst Matteo Ceurvels discusses the impact of the coronavirus pandemic in Latin America. He breaks down the latest developments on consumer behavior and business operations in Argentina, Brazil, Peru and more. Watch now in English and Spanish.
Business Insider Intelligence senior research analyst Peter Newman discusses the impact of the coronavirus pandemic on connectivity and technology. He considers the skyrocketing data consumption of remote workers on broadband and cloud services, as well as the global rollout of 5G.
Business Insider Intelligence research analyst Zoë LaRock discusses the impact of the coronavirus pandemic on digital health adoption in the US. She explores how digital firms are helping legacy providers manage the pandemic, whether the crisis will move the needle for telehealth adoption in the US, and the limitations of virtual care.
eMarketer principal analyst Jillian Ryan analyzes the impact of the coronavirus pandemic on event strategy for B2Bs. She discusses the edge that tech-savvy companies like Google and Adobe have over other sectors looking to pivot to virtual events, and even internal meetings. Watch now.
eMarketer senior analyst Jasmine Enberg analyzes the impact of the coronavirus pandemic on eMarketer's worldwide ad spending forecast. She considers supply chain disruptions, the effect of social distancing and the likelihood of a global recession or economic rebound.
eMarketer global director of public relations Douglas Clark reveals our first-ever forecast for mobile reddit users in the US and the platform’s new live streaming feature.
eMarketer senior forecasting analyst Oscar Orozco explores our latest adoption numbers for Snapchat worldwide and the impact of face filters that went viral.
eMarketer forecasting analyst Peter Vahle discusses our latest adoption figures for Snapchat in India, Indonesia and Japan, and the success of recent platform additions.
eMarketer junior forecasting analyst Nazmul Islam breaks down our latest US Pinterest user forecast and the impact of new features like “Shop the Look.”
eMarketer forecasting analyst Peter Vahle discusses our latest Facebook adoption numbers for France and Germany, and why continued losses are expected through 2023.
eMarketer global director of public relations Douglas Clark compares our latest US adoption figures for young adults on Facebook against those of its sister platform Instagram and fierce competitor Snapchat.
eMarketer senior forecasting analyst Oscar Orozco breaks down our adoption estimates for Douyin, the Chinese version of TikTok, and reasons behind its popularity.
eMarketer vice president of business development Marissa Coslov explores Facebook adoption in the UK by age group and why the platform is losing teens and young adults.