eMarketer Webinars & Videos


eMarketer senior forecasting analyst Cindy Liu explores our usage numbers for Facebook in Canada and the age group helping to preserve the platform’s top position. Watch now.

eMarketer senior forecasting director Monica Peart discusses our usage numbers for Netflix in the US and the anticipated arrival of new subscription OTT services. Watch now.

eMarketer senior forecasting analyst Oscar Orozco breaks down our UK digital ad spending numbers by industry and reasons why the region’s ad market is fundamentally stronger than others. Watch now.

Global trends shifting shopping, including omnichannel selling, the rise of “New Retail,” cross-border ecommerce, social commerce, and top ecommerce players like Amazon and Alibaba and why marketplaces are dominating worldwide.

eMarketer senior forecasting analyst Oscar Orozco breaks down our retail ecommerce numbers for Walmart, Amazon and eBay. Watch now.

eMarketer forecasting analyst Eric Haggstrom breaks out our estimates on the number of consumers who are researching products and making purchases via smart speakers, and why the absence of visuals may be impacting growth. Watch now.

eMarketer forecasting analyst Eric Haggstrom explores how often people in the US use voice assistants and the tasks driving this adoption. Watch now.

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Medallia's Andrea Everett, head of research, and Rachel Terlau, senior manager of professional services, revealing insights from new research.

eMarketer was pleased to moderates a Tech-Talk Webinar presentation featuring Kara Trivunovic, senior vice president of digital solutions at Epsilon, and Shar VanBoskirk, vice president and principal analyst at Forrester. They discussed how email marketers have moved beyond measuring just opens and clicks and are taking a closer look at email engagement.

eMarketer senior forecasting analyst Cindy Liu breaks down our car and retail spending numbers and three factors behind the softening sales. Watch now.

eMarketer senior forecasting analyst Cindy Liu shares our usage numbers for Instagram and what is driving growth in Canada. Watch now.

eMarketer forecasting director Shelleen Shum shares our smart speaker usage numbers for China and what’s driving growth. Watch now.

eMarketer senior forecasting director Monica Peart shares our growth estimates for retail in South Korea and the factors that led to our revised forecast. Watch now.

eMarketer forecasting director Shelleen Shum shares our usage numbers on smart speaker models in the US, which includes a promising outlook for non-Google and -Amazon varieties. Watch now.

eMarketer junior forecasting analyst Nazmul Islam shares our recently raised estimates for Mexico’s retail ecommerce sales and reasons why the country is gaining on other markets in the region. Watch now.

eMarketer junior forecasting analyst Nazmul Islam shares our numbers for smartphone news app usage by Americans, which we predict will rebound as the 2020 election gets underway. Watch now.

eMarketer junior forecasting analyst Nazmul Islam shares our estimates on how logistics apps have become the biggest gainers in the US market. Watch now.

eMarketer junior forecasting analyst Nazmul Islam breaks down our numbers for Germany's top two industry ad spend players—both of which have a combined spend of about 37% of the market. Watch now.

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Hayley Ferrante and Tim Ozmina, senior marketing specialists on Marketo's commercial demand generation team. They discussed the marketing campaigns they run at each stage of the funnel, as well as the KPIs they look at to ensure their focus is in the right place.

eMarketer senior forecasting director Monica Peart shares our revised ad spend for addressable TV in the US and why connected TV may be grabbing a larger share of dollars. Watch now.