Retail & Ecommerce
Personalized Customer Experiences Start Onsite, but Should Extend to Other Channels | Sponsored Content Oct 18
Among the 250 retailers Sailthru evaluated in its Retail Personalization Index, 51% have messaging preference centers, but most offer just two options: all or nothing. Just 35% go more granular, allowing consumers to select their preferred messaging frequency and type.
Marketers believe they have a mandate to personalize customer experiences across channels. That’s because most believe consumers have signaled their interest in receiving more-tailored communications through their behaviors and actions. And in many cases, personalization seems to be the logical next step in achieving the greatest return on marketing investments in a digital, measurable world.
eMarketer principal analyst Andrew Lipsman explains the implications of companies like Amazon rolling out next-day delivery, why Walmart is selling ModCloth, how customers feel about J.Crew and the Gap and how companies are using Pinterest for product launches.
eMarketer principal analyst Victoria Petrock explains smart glasses: What can they do? What will they look like in the future? She then discusses Facebook’s new VR world, how many Americans listen to audiobooks and UPS’s drone delivery achievement.
We recently sat down with retailers, including Enjoy Life Foods, Natori and Knix, to discuss their current marketing efforts and how they define digital transformation. Previously, we dug into the marketing channels they rely on most, challenges they face with measurement and whether they’ve acquired enough first-party data. In today’s “Industry Voices: A Focus on Retail” video, we look at how they incorporate all the data they’ve collected to create a more unified customer view.
We recently sat down with retailers, including Natori, Article and Knix, to discuss their current marketing efforts and how they define digital transformation. Previously, we dug into the marketing channels they rely on most and the challenges they face with measurement. In today’s “Industry Voices: A Focus on Retail” video, we delve into the first-party data they’ve collected—and whether they need more.
We recently sat down with several retailers, including Thinx, Enjoy Life Foods and Article, to discuss their current marketing efforts, their thoughts on first-party data and how they define digital transformation. Last week, we dug into the marketing channels they rely on. In today’s “Industry Voices: A Focus on Retail” video, we delve into the role that measurement plays in their ongoing efforts.
Social media has become a hub of influence on many consumers’ shopping. Boomers, though, have been wary of this, whether via ads, postings by fellow consumers or the cajolery of “influencers.”
While 54% of brands in Sailthru’s annual Retail Personalization Index have an app, most lack strong mobile personalization. The average brand earned just 5.5 of the available 20 points in the mobile category, while the top 10 ranked retailers scored much higher with an average of 17 points.
Consumers are often creatures of habit. They know the products and the brands they like—and getting them to try something entirely new can be a challenge.
eMarketer principal analyst Andrew Lipsman, executive editor Rimma Kats, senior corporate account director Sarai Bravo and senior director of global accounts Anne Porto discuss Banana Republic’s new clothing rental service: Why do consumers use them? What are the pain points? And can they have mass market appeal? Then, Andrew and Rimma chat about video platforms streaming fashion shows, why Away wants to be a travel company and more.
When CMO Ryan Dell joined MVMT in 2016, the fashion brand was primarily a direct-to-consumer (D2C) watch seller with little retail presence. After establishing the brand—largely through building a strong following on social media—MVMT caught the attention of watch giant Movado Group, which acquired the company last year.
Discounts and low prices are historic holiday asks. But this year, sustainability is also top of mind. According to a recent survey, shoppers are more mindful of who they do business with, especially as it pertains to the environment.
We recently sat down with retailers, including Natori, Article and Enjoy Life Foods, to discuss their current marketing efforts and how they define digital transformation. Previously, we dug into the marketing channels they rely on most, whether they’ve acquired enough first-party data and what a unified customer view looks like. In today’s “Industry Voices: A Focus on Retail” video, we look at how whether they’ve undergone a digital transformation and what that looks like.
More than two-thirds of shoppers (68%) surveyed in RetailMeNot’s annual Holiday Insights guide said this year’s compressed holiday shopping season will change the way they shop. About one-third (34%) said they will start looking for deals earlier than they did last year, and 28% plan to start buying gifts sooner than they did in 2018.
eMarketer principal analysts Andrew Lipsman and Nicole Perrin discuss a recent report from The Wall Street Journal indicating that Amazon tweaked its algorithm to favor profitable, Amazon-branded products, the significance of consumers scaling back spending post-summer sales, Americans’ thoughts on meal kits and more.
eMarketer executive editor Rimma Kats and principal analyst Andrew Lipsman explain how grocery stores will evolve, how many people could replace in-store shopping with voice commerce, a partnership between Alphabet’s drone arm Wing, FedEx and Walgreens and more.
On-Demand, Tech-Talk Webinar: Omnichannel Personalization Across the Customer Journey | Sponsored Content Sep 27
eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Devon DeBlasio, product marketing director at Neustar. He discussed how to build a predictive and effective audience segmentation strategy for the modern omnichannel journey.
Retailers rely on a variety of marketing channels to engage customers. But identifying the most effective channels is a process, which requires establishing clear objectives and key performance indicators.
In-store shopping is seeing a resurgence as retailers continue to provide consumers with convenient and exciting purchase experiences. And with the holidays approaching, it’s important for retailers to evolve their in-store strategies to encourage repeat shopping.