Media Buying

Digital and alternative advertising lift overall ad spending in 2021: As spending returns to pre-pandemic levels, it’s become clear advertisers find emerging channels more appealing than traditional ones.

These are boom times for digital advertising. While the pandemic battered the economy, the job market, and consumer confidence, it did little to quash a bonanza in digital ad spending. Still, there are challenges ahead for the industry, including grappling with the thorny issue of measuring ad performance across fragmented media platforms and walled gardens.

UK regulators prune Meta’s walled garden: Meta has been ordered to sell Giphy, and new ownership could bring back the GIF database’s popular ad program, without the antitrust concerns.

In a recent survey, 58% of marketers said they’ve shifted budget from linear TV efforts to CTV, illustrating how marketing strategy and spending are changing to accommodate this burgeoning channel.

Led by an unprecedented expansion in digital advertising, total worldwide ad spending will set a record for growth this year.

Find out what’s ahead for digital ad convergence and how the current ecosystem’s challenges are driving change from industry expert Jeff Greenfield, senior vice president, buy side at WideOrbit.

Nielsen makes big changes to how it measures TV audiences: Following loss of accreditation, the company’s revamp aims to make it simpler for advertisers to compare linear and digital performance.

Attribution innovations have brought the focus away from video completion rates and toward return on ad spend (ROAS) and cost-per-action (CPA) metrics

On today's episode, we discuss how Americans feel about the different social media platforms and the extent to which trust affects usage and attitudes toward advertising. We then talk about Facebook scrapping certain kinds of ad targeting and some rather lofty expectations for TikTok. Tune in to the discussion with eMarketer principal analyst Debra Aho Williamson and senior analyst at Insider Intelligence Audrey Schomer.

Amazon’s quiet ascendance to the digital advertising elite has spawned the now fast-emerging trend of retail media advertising.

About two-thirds of the US population are monthly connected TV (CTV) users. Young people are more likely to use CTV than older people. Four in 10 US senior citizens are CTV users—whereas CTV usage is about double that, more than 80%, among those ages 25 to 54.

Digital ad spending by the US media and entertainment industries will increase every year through at least 2023, with combined spending surpassing $26 billion by then.

US retail media ad spend will hit $31.49 billion in 2021, up 53.4% over 2020. By 2023, this figure will pass $50 billion, with the vast majority of retail media ad spend coming from ecommerce channels.

Google’s paid search ads have gotten pricier in the US, with costs per click (CPCs) rising across retail product categories in Q3 2021.

On today's episode, we discuss the pillars driving what's next in retail media, how to navigate the pros and cons of retail media expansion, and retail media budget commitments. We then talk about how eBay is streamlining things, the significance of Wayfair's bump in the road, and Nike's foray into the metaverse. Tune in to the discussion with senior director of strategic marketplace services at Tinuiti Elizabeth Marsten and eMarketer principal analyst at Insider Intelligence Andrew Lipsman.

Connected TV (CTV) ad spend will reach $14.44 billion this year, up 59.9% from 2020.

For the first time, in 2021, Instagram will pull in more US ad revenues ($26.46 billion) than the core Facebook platform, its ad marketplace, and Messenger combined ($23.84 billion).

Watch us as PwC’s Brian Morris, marketing data and analytics leader, and Dan Renner, marketing, sales, and service transformation specialist, outline what’s needed to unlock the power of personalization when using a customer data platform.

Following a year of somewhat stalled growth, Twitter will soar past $2 billion in US ad revenues in 2021, marking a 38.5% increase over 2020.