Marketing Technology

Seeing is believing: Our quick explainer video gives you insight into what the metaverse is all about.

An underdog’s cloud effort: Google gives expanding its cloud market share another try with its AlloyDB database service that’s priced to sell. Its other cloud products could reap benefits too.

Adopting a customer-centric mindset is key to standing out in today’s marketing climate. And yet, delivering exceptional customer experiences is a key challenge for 35% of marketers.

From 1,000 songs in your pocket to $3 trillion in theirs: The iconic music player set the computer maker on a course to dominate consumer products that carried over to the iPhone and beyond.

Consumers want control over their ad experiences: Google is taking steps toward greater personalization, but new data suggests that personalization experiences don’t always yield better results for advertisers.

In preparation for the cookieless future, marketers are homing in on first-party data to target consumers. Worldwide, 36% of marketing professionals expect that customer purchase history will be their most valuable source of data once third-party cookies are gone. Meanwhile, 32% see social media profiles as key, and 31% plan to rely on website registrations.

EU looks to make online platforms safer with sweeping law: Digital Services Act will ban ads to kids and allow regulators to levy big fines against Big Tech violators.

Some 58% of marketers and analysts say routine marketing reports are still built on spreadsheets, according to a recent Adverity survey. Harriet Durnford-Smith, CMO of Adverity, shares key results from that research and how automation can solve the challenges of manual data wrangling. Watch this sponsored video, contributed by Adverity.

Consumer centricity is at the core of Kellogg Co.’s marketing. Watch Industry Voices: CMOs Look Ahead with Charisse Hughes, chief brand and advanced analytics officer, to learn how a holistic data approach powers the brand’s engagement, acquisition, and innovation strategies, as well as the importance of communicating a value exchange.

The metaverse promises to be transformative for the digital marketing landscape—at least, as soon as tech platforms figure out how it will actually work.

Google ravenous for square footage: A leading provider of virtual productivity tools, Google spends big on offices and data centers. But hard times are ahead to keep its workforce intact.

A new set of regulations on AI recommendation algorithms went into effect in China on March 1 in an attempt to introduce unprecedented oversight and inject transparency and accountability into an opaque industry. This is the first case of a major economy enforcing such sweeping rules on the machine, and the world is watching.

On this episode of Brand Anatomy, Briefing director Jeremy Goldman sits down with Ashley Ross, Bank of America’s head of customer experience (CX). Hear how the bank pivoted its service model during the pandemic, leveraged technology and personalization to better serve its customers, improved the ROI of CX—and how customer feedback helped Bank of America build a stronger brand.

A new bill targets acquisitions, but could struggle to get passed: Democrats are backing an antitrust measure that would let them block mergers of over $5 billion.

Google pushing search marketers toward next-gen measurement: Expected 2023 sunset of Universal Analytics draws social media boos, but signals need to adopt GA4.

Google and Meta head toward another major showdown with Europe’s regulators: A new investigation alleges the two companies made a deal to block competition against Google’s ad system.

Nearly 75% of executives say that since the start of the pandemic, they’re having a harder time establishing and maintaining customer trust. With the right knowledge, companies can effectively navigate today’s trust landscape.

On this episode of Brand Anatomy, where we get exclusive looks inside leading brands, Briefing director Jeremy Goldman sits down with Mike Janover, vice president of global digital and direct marketing at Gap Inc., to discuss how the clothing and accessories retailer is tackling personalization at scale, the nuances between the brand's marketing channels, and the top technologies it's implementing.

Can membership programs provide a new revenue stream for retailers? Best Buy and Walmart are taking a page from Amazon Prime and AppleCare as they build out their programs.

The market’s appetite for personalization technology keeps growing: As investors see more brands prioritizing customer engagement, CX platform Insider becomes one of the few female-led SaaS unicorns in the world.