eMarketer Webinars

In this Meet the Analyst webinar, eMarketer principal analyst Lauren Fisher discussed how marketers are crafting audience segments for addressable media using a host of first-, second- and third-party data types.

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring John Barnes, CTO and Matt Hussey, director of solutions engineering at Infutor Data Solutions. They shared the key steps marketers should implement to make a huge impact on conversions and customer lifetime value.

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Hayley Ferrante, senior marketing specialist on Marketo’s Commercial Demand Generation team, and James Leedom, marketing operations manager at Marketo. They shared how you can level up your direct mail game by workshopping campaigns, defining engagement and proving impact.

In this Meet the Analyst webinar, eMarketer principal analyst Lauren Fisher discussed how privacy concerns and laws will shape the digital marketing landscape over the next 12 months.

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Michael Trapani, director of marketing at Acoustic. He shared the results of Acoustic's exclusive 2019 Marketing Benchmark Report, an analysis of email and mobile campaign metrics from a year's worth of research.

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Patrick Smith, chief marketing officer at Cvent. He discussed why events are an important part of a holistic marketing strategy, and how they are uniquely capable of delivering incredible returns when integrated as part of a multichannel marketing strategy.

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Devon DeBlasio, product marketing director at Neustar. He discussed how to build a predictive and effective audience segmentation strategy for the modern omnichannel journey.

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Jason Grunberg, vice president of marketing at Sailthru. He talked about the leaders of the Index, like Sephora, Nordstrom, DSW, Rent the Runway and others, and offer tips on executing strong personalization experiences.

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Steve Bagdasarian, assistant vice president and general manager of media platforms and monetization at Publishers Clearing House Media. He discussed the state of performance-based advertising, and why marketers need credible alternatives to their current customer acquisition and lead generation solutions.

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Dave Rigotti, head of ABM at Marketo. He dove into the current best practices and practical tips for success, no matter where you are on your account-based marketing journey.

Digital's share of time spent is above 50% in China, US, UK, South Korea and Canada, but under 50% in France, Germany, Japan and India.