In this Tech Talk Tuesday webinar, we discuss the strategy and capabilities that companies use to realize significant and sustainable ROI growth from personalization. You’ll learn how to lay the foundation for personalization, maximize opportunity and accelerate growth with AI to set your brand apart from competitors.
In this Tech Talk webinar presentation, you'll learn which product content can improve discoverability, conversion rates, and grow market share for your brand. We'll also share insight from leading brands and more than 30 million product pages to show how you can create a successful product content strategy and win on the highly competitive digital shelf.
In this on-demand Meet the Analyst Webinar, eMarketer principal analyst Lauren Fisher breaks down how successful companies make sense of customer engagement by mapping the customer journey and examining the metrics that matter.
In this Analyst Webinar presentation, made possible by BigCommerce, eMarketer’s principal retail analyst Andrew Lipsman provides an exclusive breakdown of what retailers have experienced so far this year, and what that means for the holiday season as a whole.
On-Demand, Tech Talk Webinar: How to Nurture Customer Loyalty with Personalized Post-Purchase Emails Nov 14
In this webinar, eMarketer moderated a Tech Talk Tuesday presentation featuring Oracle Bronto's Greg Zakowicz, senior commerce marketing analyst, who discusses the importance of post-purchase messaging, including types of promotional sends that continue engagement and metrics that impact win-back strategy.
Join this Asia-Pacific exclusive Tech Talk Tuesday Webinar and hear best practices from global top retailers. Learn from Akamai's experts how to ensure scalability, performance and security of all your online channels to increase your holiday revenue.
In this webinar, eMarketer moderates a Tech Talk Tuesday presentation featuring Cvent’s Myllisa Patterson, senior director of marketing, and Stefani Hass, senior manager of demand gen. They show you how to identify and act on digital breadcrumbs left by your event attendees so you can build robust prospect profiles and transform leads from net new to sales ready.
In this webinar, Nicole Perrin, eMarketer senior analyst, examines how brands are using dynamic creative to message more effectively to consumers and tell their stories across digital channels in a holistic and meaningful way.
In this live-video webinar, eMarketer senior analyst Nicole Perrin briefs you on the growth of the duopoly: Google and Facebook, and also on Amazon—which has become a giant in its own right. She’ll also examines the reasons why it's still important for brands to work with other platforms and publishers.
eMarketer moderates a Tech Talk webinar featuring Akamai and Dick's Sporting Goods, who share tried and tested practices that have helped retailers meet and surpass consumer expectations during the holiday season.
In this on-demand Meet the Analyst Webinar, eMarketer senior analyst Mark Dolliver, shares what digital marketers can expect, and insight on how to prepare your strategy for the year ahead. Topics discussed include digital’s reinvention of physical retail, voice technology, social media and more.
In this Tech Talk webinar presentation, you'll discover how to increase revenue from your website by leveraging artificial intelligence (AI) and machine learning to understand when your customers aren't going down the right path, or when they're lost on your site.
On-Demand, Tech Talk Tuesday Webinar: Intuit's Playbook for Delivering Winning Digital Experiences Dec 19
In this eMarketer Tech Talk webinar, made possible by Optimizely, Wes McCabe, product marketing manager at Optimizely, and Mike Loveridge, head of conversion rate optimization at Intuit, share key lessons for experimenting at scale to deliver a winning digital experience.
In this webinar, eMarketer moderates a Tech Talk Tuesday presentation featuring Salsify's Andrew Waber, manager of data insights and media relations, who will share data insights and detailed strategy that will help you build a product detail page (PDP) that outranks competitors and earns buyers' trust.
In this special webinar panel of eMarketer analysts you'll learn the market forces changing the ways consumers shop for consumer packaged goods, and the drivers affecting how CPG companies sell to consumers.
In this eMarketer Analyst Webinar, Yory Wurmser, eMarketer principal analyst, examines advertising and marketing opportunities in the major map and navigation apps.
Join eMarketer senior analyst, Nicole Perrin for an Analyst Webinar as she unveils seven predictions of maturing stacks and customer data to new programmatic infrastructures and the evolving role of AI. Learn from our sponsor, Criteo and interact with your digital marketing peers.
Although connected TV advertising makes up a small portion of overall video ad spending, and has its share of challenging dynamics, it’s expected to grow in the coming years as audiences continue to embrace digital streaming on their living room screens. Paul Verna, eMarketer’s principal analyst, video, examines the connected TV space through the lens of advertising opportunities and challenges.
eMarketer moderates a webinar with Catherine Josef, senior manager of global marketing solutions at Marriott International, and Ted Lesher, managing director at BrandMaker, as they reveal the secrets to maintaining brand consistency in materials for partners and distributed teams.
Personalizing Multi-Channel Communications to Retain High-Value Customers | Tech Talk Tuesday Aug 28
eMarketer moderates a special presentation with Kaspar Roos, CEO of Aspire, and Logan Franey, product marketing manager at Adobe, on how to future-proof your customer communications solution to meet consumer demands and stay competitive in the market.