In this webinar, eMarketer moderates a Tech Talk Tuesday presentation featuring Cvent’s Myllisa Patterson, senior director of marketing, and Stefani Hass, senior manager of demand gen. They show you how to identify and act on digital breadcrumbs left by your event attendees so you can build robust prospect profiles and transform leads from net new to sales ready.
Join eMarketer senior analyst, Nicole Perrin for an Analyst Webinar as she unveils seven predictions of maturing stacks and customer data to new programmatic infrastructures and the evolving role of AI. Learn from our sponsor, Criteo and interact with your digital marketing peers.
In this live-video webinar, eMarketer senior analyst Nicole Perrin briefs you on the growth of the duopoly: Google and Facebook, and also on Amazon—which has become a giant in its own right. She’ll also examines the reasons why it's still important for brands to work with other platforms and publishers.
eMarketer moderates a Tech Talk webinar featuring Akamai and Dick's Sporting Goods, who share tried and tested practices that have helped retailers meet and surpass consumer expectations during the holiday season.
eMarketer analyst Nicole Perrin breaks down the current state of customer-centricity and common pitfalls for marketers to avoid, and offers tips on how to provide more holistic omnichannel experiences.
eMarketer moderates a special presentation with Clare Carr, vice president of marketing at Parse.ly. Clare offers insights and best practices to help marketers understand what people are actually paying attention to, enough to convert, so they can replicate it.
eMarketer’s chief content officer and co-founder, Geoff Ramsey, discuss one of the most serious challenges the digital industry has ever faced: consumers’ disintegrating trust in brands, media companies and social platforms.
How to Develop and Grow Your Optimization Efforts Into a Scalable Program | Tech-Talk Tuesday May 15
eMarketer moderates a special presentation with Drew Burns, principal product marketing manager at Adobe, who shows you how to unlock countless opportunities to shape and improve the digital experiences that you deliver to your customers.
Creating content and sharing it without a clear purpose isn’t enough for B2B brands to be successful. This webinar explores why a refined and documented strategy is a must in today's very crowded content landscape.
eMarketer moderates a presentation with Arpita Neelmegh, product marketing manager at Iterable, who breaks down one of the fundamental tactics that leading companies are employing to truly boost sales and cultivate customer relationships—sending personalized messages across multiple channels.
In this webinar, Nicole Perrin, eMarketer senior analyst, examines how brands are using dynamic creative to message more effectively to consumers and tell their stories across digital channels in a holistic and meaningful way.
Although connected TV advertising makes up a small portion of overall video ad spending, and has its share of challenging dynamics, it’s expected to grow in the coming years as audiences continue to embrace digital streaming on their living room screens. Paul Verna, eMarketer’s principal analyst, video, examines the connected TV space through the lens of advertising opportunities and challenges.
eMarketer moderates a webinar with Catherine Josef, senior manager of global marketing solutions at Marriott International, and Ted Lesher, managing director at BrandMaker, as they reveal the secrets to maintaining brand consistency in materials for partners and distributed teams.
Personalizing Multi-Channel Communications to Retain High-Value Customers | Tech Talk Tuesday Aug 28
eMarketer moderates a special presentation with Kaspar Roos, CEO of Aspire, and Logan Franey, product marketing manager at Adobe, on how to future-proof your customer communications solution to meet consumer demands and stay competitive in the market.
eMarketer analysts Jillian Ryan and Lauren Fisher explore the key types of data B2B marketers are identifying, how those firms source and collect their data, best practices for keeping data up to date and more.
eMarketer principal analyst Lauren Fisher sits down with the hosts of the eMarketer Live webinar series to revisit GDPR, now that it has taken effect. She breaks down what’s happened so far and where marketers stand—and offers seven tips that advertisers should take note of.
eMarketer moderates a special presentation with Danielle King Sherman, vice president at Kelton Global and Bill Schneider, vice president of product marketing at SheerID. Watch as they uncover findings from their latest consumer study which surveyed 1,000 shoppers on what factors motivate them to try a new brand, make a first purchase and shop more frequently.
Timed to coincide with the annual digital video newfronts in New York, this webinar offers a timely look at the challenges faced by advertisers in a market racked by worries about brand safety, inaccurate reporting and constantly evolving platform offerings.
Mining Customer Insights: How to Uncover Opportunities from Shopper Sentiment | Tech-Talk Tuesday Apr 24
eMarketer moderates a special presentation with Dylan Hoeffler, product marketing manager at Bazaarvoice, who provides examples of how brands like Tommy Bahama and Flexon have made business decisions using customer insights.
Doin' the Twist—How Innovative Retailers are Adapting to the New Realities of the Twisting Purchase Path Apr 13
In a freewheeling, data-packed conversation, eMarketer and sponsor Jumpshot highlight the ways retailers and ecommerce marketers from multiple sectors have responded to the new customer journey.