eMarketer Webinars


In this Meet the Analyst Webinar, eMarketer principal analysts Jillian Ryan and Andrew Lipsman examined shifts in buying behaviors and trends since the pandemic began, as well as marketing strategies to employ and meet audience needs.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Joe McCarthy, director of performance marketing at Klaviyo. He discussed how relevant and meaningful marketing experiences can build brand affinity, even when you can’t fulfill customer demand.

eMarketer is pleased to moderate a Tech-Talk Webinar featuring Magith Noohukhan, a customer engagement evangelist at Braze, and Jean Thomas, CMO of Pomelo Fashion. They will share how to provide meaningful, relevant brand experiences using a variety of different technologies, including customer data platforms (CDPs) and analytics platforms.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Pepperjam CMO Maura Smith. Maura dove into the company’s recent survey results from top marketers to level-set the perceptions of affiliate marketing and the proven value the channel consistently brings.

eMarketer is pleased to moderate a Tech-Talk Webinar featuring Marc Vermut, vice president of marketing solutions at Neustar, and Mark Myers, senior vice president of customer success at iSpot.tv. They will share an innovative way to look at measurement to solve omnichannel marketing problems and more, inclusive of TV.

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Sarah Assous, CMO of Zoovu, and Mike Gualtieri, vice president and principal analyst at Forrester. They explored why conversational search is crucial for all brands and retailers.

eMarketer was pleased to moderate a live Tech-Talk Webinar featuring Anne-Queline Keller, senior solutions marketing manager for retail and manufacturing at Alteryx. She discussed how to use customer sentiment analysis in your next retail campaign, and was joined by Data Meaning’s Andrew Kim, senior manager, and Erik Mitchell, strategic retail consultant.

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Gurdeep Dhillon, global head of commercial marketing for the Adobe Experience Cloud. He shared why empathy will be the No. 1 driver of growth in the next five years.

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Carol Krakowski, director of insights at PowerReviews. She discussed the anatomy of the perfect review, along with proven strategies on how to collect and leverage customer-generated content.

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Adobe's Fred Kuu, group manager, and Rakhi Patel, principal product marketing manager. They shared key insights on how to start with your use cases to inform and influence your technology investment decisions.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Magith Noohukhan, product evangelist at Braze, and Neetika Bhargava, consumer marketing manager at IBM. They discussed today’s ideal marketing tech stack and how it can support more effective experiences across all of today’s customer engagement touchpoints.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Merkle's customer analytics team, Beth Sanville, vice president, Shirli Zelcer, COO, and Jordan Cardonick, senior director. They discussed today’s disrupted customer journey and how marketers can elongate the funnel until customers are ready to buy once again.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Duane Forrester, vice president of industry insights at Yext. He shared how brands can leverage natural language processing (NLP) and intent marketing to build a responsive, intuitive search ecosystem.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Max Knight, vice president of analytics services at Amobee. He shared pre-campaign preparation in the age of COVID-19.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Jonas Olsen, vice president of video at PubMatic. He discussed how publisher programmatic strategies can drive video ad monetization.

eMarketer was pleased to moderate a live Tech-Talk Webinar featuring ChannelAdvisor's Mike Shapaker, CMO, and Izabela Catiru, product marketing manager. They walked you through a series of practical tips that will enable you to review and address the maturity of your product data.

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring BlueConic's Cory Munchbach, chief operating officer, and Sean Gouldson, director of solutions consulting. They shared how to liberate your data from the confines of a marketing cloud and realize the value of your first-party data and marketing tech stack.

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Josh van Tonder, group manager of product marketing at Adobe. Josh was joined by Steve Schultz, head of marketing technology, and Bill Phillips, applications manager, both at Esri, a geographic information software company. For this Tech-Talk Webinar presentation, they shared how they’re transforming their business based on contextual content.

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Salesforce product marketing managers Rachel Boyles and Veda Kumarjiguda. Whether your plan is locked in or you’ve just started brainstorming, watch Rachel and Veda as they share three ways to level up your email marketing game in 2020.

eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Hayley Ferrante, senior marketing specialist on the commercial demand generation team at Marketo, an Adobe Company. She discussed the marketing automation tactics that Adobe’s own demand generation team uses to maximize campaigns and deliver results.