eMarketer Webinars

eMarketer was pleased to moderate a Tech-Talk Webinar featuring AppsFlyer’s Brenda Chen, director of solutions architecture, and Royal Bank of Canada (RBC) Ventures’ Michael McCue, head of performance marketing. They discussed the solutions RBC Ventures put in place prior to iOS privacy updates, the results they’re seeing, and how their strategy is now evolving.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Nielsen’s Brian Fuhrer, senior vice president, product strategy. He discussed how streaming provides new monetization opportunities for marketers.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Redpoint Global's John Nash, chief marketing and strategy officer. He shared how to utilize your customer data to create tailored experiences in the context and cadence of your consumer.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Adobe's Nina Caruso, senior product marketing manager. She discussed how to bring new teams into the fold, update KPIs, and expand their people and process programs to fully realize the potential of complete data management with a CDP.

Learn how leading marketing organizations are building 360-degree views of their customers. eMarketer was pleased to moderate a Tech-Talk Webinar featuring Snowflake's Ganesh Subramanian, director, product marketing.

Join us as Ethan Heftman, senior vice president, advanced advertising and digital sales of A+E Networks, discussed these industry trends and more with Geoff Ramsey, co-founder of eMarketer and chief evangelist of Insider Intelligence.

In this Meet the Analyst Webinar, Nicole Perrin, eMarketer principal analyst at Insider Intelligence, examined the biggest challenges in ad measurement and revenue attribution today, and how marketers are confronting them.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Litmus' Cynthia Price, vice president of marketing, along with Epsilon’s Nicole Eaton, vice president, group accounts, and Proactiv’s Dave Sims, head of customer experience. They discussed tried and tested strategies for creating high-performing email onboarding programs.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Exponea (acquired by Bloomreach)'s Martin Simo, product marketing manager. He discussed how brand marketers can take decisive action and develop a successful data strategy in a post-cookie world.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Eyeota's Kristina Prokop, co-founder and CEO. She discussed how cohort-based data onboarding can help marketers tackle the challenges around consumer prospecting.

In this Meet the Analyst Webinar, Jeremy Goldman, eMarketer principal analyst at Insider Intelligence, explained how winning organizations are staying ahead of the competition by delivering best-in-class post-purchase experiences for their customers.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring InMobi’s Robyn Meyers, vice president, West Coast brand partnerships, and Sergio Serra, senior product manager, SSP, along with Advertiser Perception’s Lauren Fisher, vice president, business intelligence. They highlighted the changes, how advertisers are currently thinking about Identifier for Advertisers (IDFA), and the best path forward.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Merkle's Katie Li, senior director, audience science and management, along with Evan Nicholson, senior director, personalization and experience optimization, and Jas Singh, vice president, marketing platforms.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring VidMob's founder and CEO, Alex Collmer, and Snap’s Tom Bates, creative strategy leader for retail, ecommerce and apps. They shared insights from the Intelligent Creative playbook used by the world’s leading digital marketers to develop impactful Snap Ads.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Salesforce Datorama's Emily Hoffman, product marketing manager. She discussed how marketers can create data-driven transformation across their organizations by centering around holistic customer views, marketing performance data, and a continuous optimization mindset.

eMarketer pleased to moderate a Tech-Talk Webinar featuring Neustar's Devon DeBlasio, product marketing director, and Ryan Engle, head of product, customer intelligence, together with ActionIQ’s Zachary Van Doren, senior director of partnerships and alliances, and Florian Delval, director, technical product marketing. They discussed what data chaos is, and why true, unified identity is an imperative for brands.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Salesforce's Kathy Baxter, architect, ethical AI practice. She discussed how to use AI marketing to build customer trust as the third-party cookie deprecates and marketers must collect data directly.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Salesforce Datorama's Rebecca Haly, director, customer success, Compare the Market’s Travis Naughton, head of marketing technology and analytics, and Grab’s Asha Gourinath, performance marketing and CRM lead, growth markets. They discussed how APAC marketers have had to pivot their strategies and accelerate digital transformation due to the coronavirus pandemic.

In this Meet the Analyst Webinar, Nicole Perrin, eMarketer principal analyst at Insider Intelligence, explained our latest forecast of US ad spending and the trends driving it.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Jonathan Woodward, head of new business, demand generation at Adobe Experience Cloud, Americas. He discussed how marketers can capitalize on ecommerce’s unprecedented growth by improving the customer experience.