On-Demand, Tech-Talk Webinar: Webinar Strategy Success—How to Keep Your Registrants Coming Back for More | Sponsored Content Aug 1
eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Hayley Ferrante, senior marketing specialist on the commercial demand generation team at Marketo.
Global trends shifting shopping, including omnichannel selling, the rise of “New Retail,” cross-border ecommerce, social commerce, and top ecommerce players like Amazon and Alibaba and why marketplaces are dominating worldwide.
On-Demand, Tech-Talk Webinar: A Winning Demand Gen Strategy—Tactics to Optimize the Funnel Across the Buyer's Journey | Sponsored Content Jun 27
eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Hayley Ferrante and Tim Ozmina, senior marketing specialists on Marketo's commercial demand generation team. They discussed the marketing campaigns they run at each stage of the funnel, as well as the KPIs they look at to ensure their focus is in the right place.
eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Faythe Shortelle, contact center vice president of J.Jill, and Tara Sporrer, senior vice president of marketing at goMoxie. They discussed practical, real-world examples you can put in place now—even if you have limited resources.
Digital's share of time spent is above 50% in China, US, UK, South Korea and Canada, but under 50% in France, Germany, Japan and India.
In this Meet the Analyst Webinar, eMarketer principal analyst Yoram Wurmser discusses how location data and consumer attitudes toward its use have evolved over the past year.
eMarketer is pleased to moderate a Tech-Talk presentation featuring Mahmoud Arram, co-founder and CTO at Bluecore and William Bonnell, Customer Engineering Manager at Google. While there are many factors that contribute, Mahmoud and William will discuss the heart of the issue: The CMO-CIO relationship and whether or not they are able to create true synergy between their respective organizations.
eMarketer moderates a Tech-Talk Tuesday presentation featuring Haylee Adkins, vice president of strategy and customer success at Drawbridge. Haylee will discuss the successful approaches brands are taking today to adopt and execute a multi-resolution approach to targeting and attribution.
eMarketer moderates a Tech-Talk Tuesday presentation featuring Mike Madden, Head of Commercial Demand Generation at Marketo. He discusses the actionable takeaways from implementing bounce management campaigns to segmentation strategies for higher deliverability and click-through rates.
eMarketer moderates a Tech Talk Tuesday presentation featuring Ari Paparo, CEO and co-founder of Beeswax. Ari discussed the current challenges of programmatic optimization, and how to shift your approach in order to truly maximize the value of your programmatic strategy.
On-Demand, Tech-Talk Webinar: The State of Customer Experience Management in B2B | Sponsored Content Jul 1
eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Medallia's Andrea Everett, head of research, and Rachel Terlau, senior manager of professional services, revealing insights from new research.
On-Demand, Tech-Talk Webinar: Beyond Clicks—The Email Marketer’s Role to Build Meaningful Metrics for the CMO | Sponsored Content Jun 27
eMarketer was pleased to moderates a Tech-Talk Webinar presentation featuring Kara Trivunovic, senior vice president of digital solutions at Epsilon, and Shar VanBoskirk, vice president and principal analyst at Forrester. They discussed how email marketers have moved beyond measuring just opens and clicks and are taking a closer look at email engagement.
On-Demand, Tech-Talk Webinar: Brand Safety—Human & Technical Solutions for Real-Time Protection | Sponsored Content Jun 24
eMarketer was pleased to moderate a Tech-Talk Webinar presentation featuring Daniel Macdonald, vice president of investments and partnerships at Xaxis. He gives a comprehensive overview of both human and technical solutions, including the proactive approach Xaxis takes to protect their 3,000+ brand clients.
On-Demand, Tech-Talk Webinar: Trending Topics Shaping the Future of Advertising | Sponsored Content Jun 13
eMarketer is pleased to moderate a Tech Talk Tuesday presentation featuring Toccara Baker, senior product marketing manager for Adobe Advertising Cloud. She will discuss what everyone in the industry is talking about, what will be top of mind in 2020 and what should matter most for you.
eMarketer is pleased to moderate a Tech-Talk Webinar presentation featuring Steven Lin, senior manager of digital marketing at NRG, and Aditya Ghule, senior product marketing manager at Adobe Experience Manager. They will discuss many of these obstacles, such as lack of content-author friendly tools to speed content creation and updates, as well as inability to easily execute content personalization and optimization.
eMarketer is pleased to moderate a Tech-Talk Tuesday presentation featuring Gurdeep Dhillon, head of global demand generation at Marketo. He’ll provide a foundation of what B2B marketers should focus on and how to support those initiatives.
On-Demand, Tech-Talk Webinar: Decisioning - Marketing's Game Changer - Six Steps to 1:1 Personalisation May 17
eMarketer is pleased to moderate a Tech-Talk Tuesday presentation for our EMEA audience featuring Paul Murrell, Director of Strategic Partnerships at Boxever. Paul will share the steps needed to unleash decisioning and 1:1 personalisation in your organisation.
eMarketer moderates a Tech-Talk Tuesday presentation with Origami Logic’s expert panel, where you can examine these research findings and discover how Diageo’s in-house programmatic team, is working to find better, faster and simpler ways to maximize effectiveness and efficiency.
In this Meet the Analyst Webinar, eMarketer principal analyst Andrew Lipsman discusses what to expect for the US retail and ecommerce markets, and highlights the 10 key trends that will have the biggest impact on shopper behavior and retailer performance in the year ahead
On-Demand, Tech Talk Webinar: How Digital Commerce Has Emerged as the Preferred Channel for D2C Companies Apr 17
eMarketer moderates a Tech Talk Tuesday presentation featuring Craig Peasley, director of product marketing at Adobe. Craig discusses how D2C companies are optimizing and running their entire businesses based on real-time insights across every step of the customer’s journey.