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Content Roundups

Loyalty Marketing Roundup

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Loyalty Marketing Roundup

Key elements include:

  • Leading reasons for joining, participating in and leaving loyalty programs
  • Preferred channels for receiving loyalty-related communication
  • How loyalty programs may affect the 2016 holiday shopping season
  • How Dopamine and Capgemini are creating compelling loyalty experiences for their consumers
StatPack: The Evolving Landscape of US TV & Video Advertising and Consumption

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StatPack: The Evolving Landscape of US TV & Video Advertising and Consumption

Key elements include:

  • TV and video advertising are increasingly complementary
  • Digital adoption is proven out by time spent on media data
  • The sky isn't falling on TV advertising or content
  • Young adults are leading the charge toward digital
  • TV still owns mega-events...for now
Path-to-Purchase Roundup

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Path-to-Purchase Roundup

Key elements include:

  • How many digital shoppers and buyers there are, and what devices they use
  • If companies understand the omnichannel journey their customers are taking
  • How mobile is changing the traditional path to purchase
  • How Ulta Beauty and Casper went about reaching and converting their customers across channels
App Install Advertising Report

Presented by:

App Install Advertising Report

Key elements include:

  • Common challenges faced by mobile app install advertisers
  • How app advertisers are shifting goals from acquiring the largest quantity of new users to acquiring a steady volume of quality users
  • How app install advertisers grade the effectiveness of select media channels
Predictive Marketing Roundup

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Predictive Marketing Roundup

Key elements include:

  • Where predictive analytics fit within the marketing stack
  • How many marketers are using predictive analytics
  • What predictive analytics is most helpful with
  • How Getty Images and Farmers Insurance Group are using predictive analytics to increase sales
Perspectives on Attention—New York 2016

Perspectives on Attention—New York 2016

eMarketer Attention! 2016, eMarketer's full-day event, hosted professionals from across the digital marketing and media ecosystem to gather and talk about one of the most important issues facing them today: how to get, keep, measure and maximize attention from customers and prospects. This Roundup of articles, key data and interviews was created to go beyond the event's talks and to spur continued thought and dialog.

Connected Consumer Roundup

Presented by:

Connected Consumer Roundup

Key elements include:

  • Which connected devices are most common
  • How consumers use internet-connected devices simultaneously with TV
  • What newer technologies, like wearables and internet of things (IoT) devices, are catching on
  • How Hyundai and Sonos are reaching consumers across devices
Multiscreen Usage Roundup

Presented by:

Multiscreen Usage Roundup

Key elements include:

  • How many people use multiple screens, and which ones
  • Why staying up-to-date on political news means using multiple screens
  • Which channels millennials are relying on to gather information
  • How Squarespace and Extreme Reach are approaching multiscreen ad campaigns
Customer Experience Mandate

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The Customer Experience Mandate

Key elements include:

  • How companies like Airbnb, Amazon.com and Uber have raised the bar for customer experience
  • The benefits of achieving a more complete, unified view of the customer
  • How the widespread use of digital and mobile platforms has influenced customer expectations
  • The roles and functions being carved out at brands large and small to help achieve customer experience goals
Native Advertising Roundup

Presented by:

Native Advertising Roundup

Key elements include:

  • How much advertisers are investing in native
  • What challenges publishers are facing as they include more native ads
  • Why native video is so popular
  • Interviews with Pandora, reddit and BuzzFeed about how and why they’re deploying native ads
US Digital Advertising Snapshot

Presented by:

US Digital Advertising Snapshot

This Snapshot provides a key to US digital ad spending trends, including infographics illustrating how digital fits into the total media ecosystem, how mobile fits into digital, and how quickly advertisers across industries are increasing their digital budgets.

Mobile Usage Roundup

Presented by:

Mobile Usage Roundup

Key elements include:

  • The number of people using mobile phones, smartphones and the mobile internet
  • How mobile internet users spend their time on apps vs. the mobile web
  • The types of mobile content users regularly consume
  • Interviews with Walgreens, 1-800-FLOWERS.com and Gatorade about how they’re reaching customers on mobile
Personalization Roundup

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Personalization Roundup

Key elements include:

  • What types of personalization marketers have implemented
  • How marketing tech can help with personalization
  • What consumers think about personalized experiences
  • Interviews with Unilever, Turnstyle Solutions and LiveRamp about why personalization is a must-do for marketers
Making Multichannel Marketing Work

Presented by:

Making Multichannel Marketing Work: Four Tactics Required for Omnichannel Success

Download the report to learn how elite marketers are executing these four core tactics:

  • Transitioning to an audience-centric view to allow customers to dictate communication channels
  • Overcoming channel silos for improved data sharing and communication
  • Making messaging as relevant and meaningful as possible across all devices, channels and content types
  • Relying on multichannel attribution to both measure and improve omnichannel efforts
Small Business Marketing Roundup

Presented by:

Small Business Marketing Roundup

Key elements include:

  • How small businesses are using data to market better
  • Why some small businesses are having trouble making the transition to mobile
  • Where SMBs get the most out of social media
  • An interview with Vistaprint about facilitating ecommerce for small-business owners
Loyalty Marketing

Presented by:

Loyalty Marketing: Creating Stickiness in a Distracted World

Key elements include:

  • Why active participation in loyalty programs is decreasing even as memberships continue to increase
  • How customer loyalty is evolving beyond discounts
  • How mobile is changing the way that businesses communicate with their loyalty customers
  • The leading digital marketing tactics and channels used for customer retention
Influencer Marketing Roundup

Presented by:

Influencer Marketing Roundup

Key elements include:

  • Why consumers are willing to listen to influencers
  • How marketers and influencers are working together
  • Why the biggest celebrities might not be the most effective influencers
  • Interviews with WhoSay, General Motors and Amika about how brands benefit from influencers’ authenticity
Social Media Advertising and Marketing Trends

Presented by:

Social Media Advertising and Marketing Trends

Key elements include:

  • How fast social network ad spending is growing in the US and around the world
  • What marketers are doing with video on social networks
  • Where influencers fit in to social media marketing
  • Interviews with Pinterest, eBay and more on what marketers are doing with the tools available to them on social today
Perspectives on Attention London 2016

Perspectives on Attention - London 2016

eMarketer Attention! London hosted professionals from across the digital marketing and media ecosystem to talk about one of the most important issues facing them today: how to get, keep, measure and maximize attention from customers and prospects. This Roundup was created to go beyond the event's talks and to spur continued thought and dialog.

US Mobile Time and Activities StatPack

Presented by:

US Mobile Time and Activities StatPack

Key elements include:

  • Time spent with mobile, by device, channel and activity
  • Leading activities conducted on smartphones
  • Leading activities conducted on tablets
Programmatic Marketplace

Presented by:

Programmatic Marketplace

Key elements include:

  • How much digital display ad spending will be programmatic in the coming years
  • Key issues with programmatic on mobile
  • Why viewability is a problem for programmatic ads
  • Interviews with Ooyala and MoPub about programmatic effectiveness
CMO Interviews

Presented by:

CMO Interviews Roundup

Key elements include:

  • How Zazzle is attracting millennials with real-time marketing
  • What Dun & Bradstreet has done with marketing tech in the past year
  • How Moz measures content marketing success
  • Why The Honest Company appeals to young mothers
US Social Network Usage StatPack

Presented by:

US Social Network Usage StatPack

Key elements include:

  • Total social network usage and user demographics
  • Usage and user demographics for Facebook, Twitter, Instagram, Snapchat, Pinterest and Tumblr
Multichannel Attribution

Presented by:

Multichannel Attribution Roundup

Key elements include:

  • What marketers are doing to identify customers across channels
  • How marketers are evaluating their multichannel efforts
  • What to do about the difficulties of managing customer data
  • Interviews with Rue La La, 4Info and Invoca about tying back various marketing channels to ROI
Optimizing Mobile Advertising

Presented by:

eMarketer Roundup: Optimizing Mobile Advertising

Key elements include:

  • Metrics used to measure mobile app and mobile native advertising success
  • How marketers are using mobile coupons and beacons to help attribute in-store purchases
  • How mobile video is being used to build brand awareness
  • Interviews with MoPub and Personal Capital about their efforts to better target and engage users across mobile channels
Customer Experience Roundup

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Customer Experience Roundup

Key questions include:

  • How shoppers prefer to get customer service help
  • What retailers and shoppers think would improve the customer experience
  • How poor experiences can affect conversion rates
  • Interviews with Conversant and PR Newswire about meeting customer needs and CRM
Media Usage Around the World Roundup

Presented by:

Media Usage Around the World

Key questions include:

  • How are digital media users shifting TV and movie consumption habits to online channels?
  • Are consumers around the world still watching traditional TV?
  • What mobile content appeals to users globally?
  • How do users around the world spend their time with digital media?
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