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Content Roundups

US Retail Ecommerce StatPack

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US Retail Ecommerce StatPack

The StatPack is broken out into four sections:

  • Digital Shoppers and Buyers
  • Ecommerce Growth
  • Ecommerce Performance
  • Chief Referral Sources
Personalization in Retail Roundup

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Personalization in Retail Roundup

Key elements include:

  • What drives customer engagement today
  • How tailored offerings and messaging can solve shoppers’ biggest frustrations
  • What channels marketers are using for personalization efforts
  • How RetailMeNot and Amazon are leveraging tech tools for personalized features
Artificial Intelligence Roundup

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Artificial Intelligence Roundup

Key elements include:

  • Why predictive analytics may be the key to fully understanding customer behavior
  • How AI-powered tools like chatbots and virtual digital assistants are offering convenience to consumers
  • Why B2Bs are eager to adopt machine-learning
  • How TD Ameritrade and easyJet are using AI technologies to boost sales
Big Data Roundup

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Big Data Roundup

Key elements include:

  • How businesses are looking to break through with data-driven marketing this year
  • Why quality of the numbers is still a top concern
  • How data is becoming more and more influential in how brands deal with agencies
  • How NBC Universal and Flywheel Sports are leveraging big data sets to put them to work
US Mobile StatPack

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US Mobile StatPack

Key elements include:

  • US mobile device reach
  • Mobile shoppers and buyers
  • Mcommerce influence
Loyalty Marketing Roundup

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Loyalty Marketing Roundup

Key elements include:

  • Leading reasons for joining, participating in and leaving loyalty programs
  • Preferred channels for receiving loyalty-related communication
  • How loyalty programs may affect the 2016 holiday shopping season
  • How Dopamine and Capgemini are creating compelling loyalty experiences for their consumers
StatPack: The Evolving Landscape of US TV & Video Advertising and Consumption

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StatPack: The Evolving Landscape of US TV & Video Advertising and Consumption

Key elements include:

  • TV and video advertising are increasingly complementary
  • Digital adoption is proven out by time spent on media data
  • The sky isn't falling on TV advertising or content
  • Young adults are leading the charge toward digital
  • TV still owns mega-events...for now
Path-to-Purchase Roundup

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Path-to-Purchase Roundup

Key elements include:

  • How many digital shoppers and buyers there are, and what devices they use
  • If companies understand the omnichannel journey their customers are taking
  • How mobile is changing the traditional path to purchase
  • How Ulta Beauty and Casper went about reaching and converting their customers across channels
App Install Advertising Report

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App Install Advertising Report

Key elements include:

  • Common challenges faced by mobile app install advertisers
  • How app advertisers are shifting goals from acquiring the largest quantity of new users to acquiring a steady volume of quality users
  • How app install advertisers grade the effectiveness of select media channels
Predictive Marketing Roundup

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Predictive Marketing Roundup

Key elements include:

  • Where predictive analytics fit within the marketing stack
  • How many marketers are using predictive analytics
  • What predictive analytics is most helpful with
  • How Getty Images and Farmers Insurance Group are using predictive analytics to increase sales
Perspectives on Attention—New York 2016

Perspectives on Attention—New York 2016

eMarketer Attention! 2016, eMarketer's full-day event, hosted professionals from across the digital marketing and media ecosystem to gather and talk about one of the most important issues facing them today: how to get, keep, measure and maximize attention from customers and prospects. This Roundup of articles, key data and interviews was created to go beyond the event's talks and to spur continued thought and dialog.

Connected Consumer Roundup

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Connected Consumer Roundup

Key elements include:

  • Which connected devices are most common
  • How consumers use internet-connected devices simultaneously with TV
  • What newer technologies, like wearables and internet of things (IoT) devices, are catching on
  • How Hyundai and Sonos are reaching consumers across devices
Multiscreen Usage Roundup

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Multiscreen Usage Roundup

Key elements include:

  • How many people use multiple screens, and which ones
  • Why staying up-to-date on political news means using multiple screens
  • Which channels millennials are relying on to gather information
  • How Squarespace and Extreme Reach are approaching multiscreen ad campaigns
Customer Experience Mandate

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The Customer Experience Mandate

Key elements include:

  • How companies like Airbnb, Amazon.com and Uber have raised the bar for customer experience
  • The benefits of achieving a more complete, unified view of the customer
  • How the widespread use of digital and mobile platforms has influenced customer expectations
  • The roles and functions being carved out at brands large and small to help achieve customer experience goals
Native Advertising Roundup

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Native Advertising Roundup

Key elements include:

  • How much advertisers are investing in native
  • What challenges publishers are facing as they include more native ads
  • Why native video is so popular
  • Interviews with Pandora, reddit and BuzzFeed about how and why they’re deploying native ads
US Digital Advertising Snapshot

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US Digital Advertising Snapshot

This Snapshot provides a key to US digital ad spending trends, including infographics illustrating how digital fits into the total media ecosystem, how mobile fits into digital, and how quickly advertisers across industries are increasing their digital budgets.

Mobile Usage Roundup

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Mobile Usage Roundup

Key elements include:

  • The number of people using mobile phones, smartphones and the mobile internet
  • How mobile internet users spend their time on apps vs. the mobile web
  • The types of mobile content users regularly consume
  • Interviews with Walgreens, 1-800-FLOWERS.com and Gatorade about how they’re reaching customers on mobile
Personalization Roundup

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Personalization Roundup

Key elements include:

  • What types of personalization marketers have implemented
  • How marketing tech can help with personalization
  • What consumers think about personalized experiences
  • Interviews with Unilever, Turnstyle Solutions and LiveRamp about why personalization is a must-do for marketers
Making Multichannel Marketing Work

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Making Multichannel Marketing Work: Four Tactics Required for Omnichannel Success

Download the report to learn how elite marketers are executing these four core tactics:

  • Transitioning to an audience-centric view to allow customers to dictate communication channels
  • Overcoming channel silos for improved data sharing and communication
  • Making messaging as relevant and meaningful as possible across all devices, channels and content types
  • Relying on multichannel attribution to both measure and improve omnichannel efforts
Small Business Marketing Roundup

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Small Business Marketing Roundup

Key elements include:

  • How small businesses are using data to market better
  • Why some small businesses are having trouble making the transition to mobile
  • Where SMBs get the most out of social media
  • An interview with Vistaprint about facilitating ecommerce for small-business owners
Loyalty Marketing

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Loyalty Marketing: Creating Stickiness in a Distracted World

Key elements include:

  • Why active participation in loyalty programs is decreasing even as memberships continue to increase
  • How customer loyalty is evolving beyond discounts
  • How mobile is changing the way that businesses communicate with their loyalty customers
  • The leading digital marketing tactics and channels used for customer retention
Influencer Marketing Roundup

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Influencer Marketing Roundup

Key elements include:

  • Why consumers are willing to listen to influencers
  • How marketers and influencers are working together
  • Why the biggest celebrities might not be the most effective influencers
  • Interviews with WhoSay, General Motors and Amika about how brands benefit from influencers’ authenticity
Social Media Advertising and Marketing Trends

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Social Media Advertising and Marketing Trends

Key elements include:

  • How fast social network ad spending is growing in the US and around the world
  • What marketers are doing with video on social networks
  • Where influencers fit in to social media marketing
  • Interviews with Pinterest, eBay and more on what marketers are doing with the tools available to them on social today
Perspectives on Attention London 2016

Perspectives on Attention - London 2016

eMarketer Attention! London hosted professionals from across the digital marketing and media ecosystem to talk about one of the most important issues facing them today: how to get, keep, measure and maximize attention from customers and prospects. This Roundup was created to go beyond the event's talks and to spur continued thought and dialog.

US Mobile Time and Activities StatPack

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US Mobile Time and Activities StatPack

Key elements include:

  • Time spent with mobile, by device, channel and activity
  • Leading activities conducted on smartphones
  • Leading activities conducted on tablets
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