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EMARKETER delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions.
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In-depth analysis, benchmarks and shorter spotlights on digital trends.
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Forecasts
Interactive projections with 10k+ metrics on market trends, & consumer behavior.
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Charts
Proprietary data and over 3,000 third-party sources about the most important topics.
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Industry KPIs
Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce.
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About EMARKETER

Our goal is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive.
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Small Business (SMB)

B2B is the largest segment of overall US payment volume, holding roughly five times that of consumer payments. It has been slower to digitize than the consumer sector, but finally passed the tipping point during the pandemic. Even now, almost a third of the market is up for grabs.

Advertising Week redefines representation: From diverse panels to strategic collaborations, inclusivity is both ethically and commercially prioritized.

Strategic upskilling is essential as AI usage increases the likelihood of job disruption and transformation. Investing in employees has never been more important.

A tie-in with PayEm will help businesses more easily manage their spending, which should appeal to firms trying to cut costs.

It partnered with FreedomPay and Marriott as part of a wider shift to grow volume by focusing on payments for bigger restaurant and hospitality brands.

Economic uncertainty has slashed small and medium-sized business (SMB) satisfaction with their payment service providers (PSPs). This is intensifying competition between acquirers and processors, banks, fintechs, and the vendors that serve them. Providers must enhance and simplify access to cutting-edge solutions that solve key pain points—or risk losing share.

They launched BMO Bill Connect, which helps SMBs automate bill pay, digitize invoicing, and monitor cash flow.

TikTok deal with IMDb enables discovery feature: Users can link to TV and movie content in their videos.

Security incident breaks Rackspace hosted email: Loss of access to emails exposes the fragility of relying on cloud providers to handle and protect businesses data. Backspace’s failure could cost customers millions.

Small-business and BNPL growth underscores two holiday trends and could direct investment for 2023.

The card, issued by Celtic Bank and powered by i2c, will be Square’s first foray into small-business credit cards.

TikTok pushes an AI advertising product: The app’s strong position is letting it experiment with machine learning to court advertisers big and small.

Meta’s Pro Quest: Mark Zuckerberg wants to replace laptops and smartphones with mixed-reality VR headsets, but he could fragment the metaverse by looking too far into the future.

In a recent survey, 85% of CMOs agreed that being able to make data-driven decisions is a critical competitive advantage. Yet, most CMOs today also happen to be drowning in marketing data.

Worldpay for Platforms offers embedded payment capabilities for software providers. Here’s why payment firms are targeting this group.

Network security on high alert: Security spending is rising as cyber threats and ransomware become more sophisticated. SMBs are most vulnerable yet most likely to cut expenses.