Retail


Mother’s Day spending in the US is expected to reach $21.39 billion this year, a slight increase compared to a year prior, according to research.

High-end brands may have been slow to contemplate online sales, but many are now taking the plunge. Maria del Carmen Fernández González, CEO at Infinitum Ecommerce in Spain, spoke to eMarketer about the obstacles luxury brands face in a world transformed by digital channels, and how they can boost their appeal to target audiences.

More than eight in 10 Gen Z and millennial internet users in the US feel it’s important for a brand to operate a brick-and-mortar location. And other, older generations are not too far behind, according to findings.

Digital grocery shopping in the US appears here to stay—21% of US households purchased groceries digitally in 2015, compared to just 11% in 2013.

In total, 55% say they will open at least 11 new stores this year, which indicates that substantial growth is on the mind of a majority of retailers worldwide. Over half of those surveyed are concerned with growing real estate costs, however.

The retailers that see the most success on Facebook have better interaction rates than the leaders of any other industry, according to 2015 research. But the average retailer with a Facebook presence is doing notably worse—and worse than other verticals.

Nearly eight in 10 US retail executives say producing live streaming video events creates more authentic interaction with audiences, according to January 2016 research.

Subscriptions boxes like Birchbox, BarkBox and Dollar Shave Club have become popular in the past few years, and today it seems there is a curated box for any need. Indeed, visits to US subscription box sites have grown by almost 3,000% over the past three years.

Retailers are increasingly using in-store digital technologies to enhance the customer experience, and ultimately, drive purchases of products. According to December 2015 research, mobile and digital rewards programs are two of the most used in-store technologies.

More top 1,000 retailers have sent a shopping cart abandonment message in 2015 compared to prior years, according to research.

Promotions in weekly circulars can drive purchases at grocery stores, according to February 2016 research. In fact, more than a third of grocery buyers shop at a store frequently because of these offers.

Mobile advertising drives more store visits than desktop advertising, according to Jeff Campbell, co-founder and managing director of digital marketing agency Resolution Media. eMarketer spoke with Campbell about the various ways mobile can influence consumers as the move through the path to purchase and why retailers should rethink the way they measure mobile advertising.

Whether it’s monitoring the supply chain, tracking and managing inventory, delivering personalized promotions, or enabling ecommerce from new environments, the retail internet of things (IoT) is ushering in an era in which “smart” things can seamlessly collect, share and analyze real-time data.

Users of online personal shopping and subscription service Stitch Fix are sent a box of five apparel, accessory or footwear items selected for them by their stylist. eMarketer spoke with Julie Bornstein, COO of Stitch Fix, about what the company has learned about its customers and why she thinks these types of services are disrupting traditional retail.

Mothers may be in the driver's seat when it comes to making household purchases, but that doesn’t mean fathers aren’t taking part in the decision-making. For brand messaging to resonate with the modern dad, marketing and advertising content should reflect his expanding role in childcare. Rich Lennox, CMO at Toys “R” Us in the US, spoke with eMarketer’s Maria Minsker about how the toy retailer is appealing to fathers.

UK retailers are well advanced in the field of fulfillment and delivery. However, while they strive for an ever-expanding slew of such options, the operational cost is becoming a heavier load to bear. Upping the minimum order value is one way retailers are trying to claw back this expense.

Retailers are continually relying on email to build a relationship with new and existing customers, and, ultimately, drive sales. But according to November 2015 data, consumers are getting too many emails from retailers.

More adults make restaurant and retail purchases on the weekends than do so during the week, research found.

Less than 20% of US internet users have used a meal delivery service—like Blue Apron or Plated—even a single time, according to February 2016 research.

The Honest Company has built a loyal following among millennial mothers with their eco-friendly baby, personal care, home and health products. eMarketer spoke with Chris Thorne, CMO of The Honest Company, about how the lifestyle brand works to engage with millennial mothers and discover what they value.