Retail


Users of online personal shopping and subscription service Stitch Fix are sent a box of five apparel, accessory or footwear items selected for them by their stylist. eMarketer spoke with Julie Bornstein, COO of Stitch Fix, about what the company has learned about its customers and why she thinks these types of services are disrupting traditional retail.

In total, 55% say they will open at least 11 new stores this year, which indicates that substantial growth is on the mind of a majority of retailers worldwide. Over half of those surveyed are concerned with growing real estate costs, however.

UK retailers are well advanced in the field of fulfillment and delivery. However, while they strive for an ever-expanding slew of such options, the operational cost is becoming a heavier load to bear. Upping the minimum order value is one way retailers are trying to claw back this expense.

Retailers are continually relying on email to build a relationship with new and existing customers, and, ultimately, drive sales. But according to November 2015 data, consumers are getting too many emails from retailers.

More adults make restaurant and retail purchases on the weekends than do so during the week, research found.

Less than 20% of US internet users have used a meal delivery service—like Blue Apron or Plated—even a single time, according to February 2016 research.

The Honest Company has built a loyal following among millennial mothers with their eco-friendly baby, personal care, home and health products. eMarketer spoke with Chris Thorne, CMO of The Honest Company, about how the lifestyle brand works to engage with millennial mothers and discover what they value.

The internet is the leading source of information for buyers in China to learn about luxury goods, according to 2015 research. Microblogs and mobile apps have grown in importance for luxury research over the past few years.

Internet users worldwide are most often influenced to purchase products in-store in order to save money, a Gfk survey reveals. Fifty-six percent of respondents are influenced to make in-store purchases by the allure of saving money, while only 26% are influenced to do so digitally.

Nearly three-quarters of retailers worldwide said they wanted their apps to offer payment security. Preventing fraud is more important for retailers than seamless ordering capabilities.

Mothers may be in the driver's seat when it comes to making household purchases, but that doesn’t mean fathers aren’t taking part in the decision-making. For brand messaging to resonate with the modern dad, marketing and advertising content should reflect his expanding role in childcare. Rich Lennox, CMO at Toys “R” Us in the US, spoke with eMarketer’s Maria Minsker about how the toy retailer is appealing to fathers.

The retailers that see the most success on Facebook have better interaction rates than the leaders of any other industry, according to 2015 research. But the average retailer with a Facebook presence is doing notably worse—and worse than other verticals.

Nearly eight in 10 US retail executives say producing live streaming video events creates more authentic interaction with audiences, according to January 2016 research.

Subscriptions boxes like Birchbox, BarkBox and Dollar Shave Club have become popular in the past few years, and today it seems there is a curated box for any need. Indeed, visits to US subscription box sites have grown by almost 3,000% over the past three years.

Retailers are increasingly using in-store digital technologies to enhance the customer experience, and ultimately, drive purchases of products. According to December 2015 research, mobile and digital rewards programs are two of the most used in-store technologies.

More top 1,000 retailers have sent a shopping cart abandonment message in 2015 compared to prior years, according to research.

Nearly two-thirds of US internet users don’t know if their favorite fashion retailer offers a mobile app, according to December 2015 research.

Social media and influencer marketing is helping women’s athletic apparel companies not only drive engagement with new and existing customers, but also boost sales.

Custom-designed packaging can drive repeat purchases, according to January 2016 research. In fact, more than half of US digital buyers believe it makes a product more valuable.

Marketers have been teaming up with influencers for content creation and promotion, and these types of marketing campaigns have generated impressive results. According to December 2015 research, the beauty and fashion industry has also allocated a percentage of their budget to influencer marketing.