According to recent data, a good number of retailers think their digital strategies do at least an adequate job of guiding customers to physical locations. Still, there's room for improvement.
Not many consumers have used augmented reality for shopping, but plenty are interested and some say they would be just as happy to avoid clothing retailers altogether if the technology made that possible.
Nearly three-fourths of US internet users think contacting customer service is a frustrating experience, according to a recent Helpshift survey. But 62.0% like email and messenger chatbots that collect information and get the right support agent, and 75.9% said chat-based messaging would be a preferred means to contact customer service if they knew they would get an immediate response.
Walmart unveiled a new, highly personalized service that comes with a distinctly non-Walmart touch—a high price. And the service is aimed at a distinctly nontraditional Walmart audience: upper income New Yorkers.
Along with visual search, chatbots, and augmented and virtual reality, voice commerce has been on retailers' radar as the next big thing. None of those emerging technologies—despite varying degrees of consumer adoption—has pulled ahead of the pack, though.
Fewer people say offerings like online ordering and digital menus influence where they’re going to eat, according to a recent study from consulting firm AlixPartners.
Consumers have a wide range of customer service channels available to them—they can hop on the phone to help resolve an issue, or take to Facebook to air out any problems. And while this works for some people, others aren't so sure.
In a freewheeling, data-packed conversation, eMarketer and sponsor Jumpshot highlight the ways retailers and ecommerce marketers from multiple sectors have responded to the new customer journey.
If it seems like Amazon dominates most online retail categories, that’s because it does. But despite the online retailer's push into many private-label categories, it is still viewed as a source of staples rather than style.
In another sign that consumers haven’t fully come around to buying groceries online, a May 2018 survey by Morning Consult reveals that many still prefer to see and touch the products in person.
The latest jobs report came just a day after Dollar Tree and Dollar General reported earnings that fell below Wall Street's expectations, leading some to question whether consumers will continue to favor low-price options in times of plenty.
For retailers, top pricing pressures involve keeping up with the competition and reducing markdowns to remain profitable. More niche—but also important—are issues around dynamic pricing, the practice of lowering or raising prices on the fly.
Brands like Everlane and Reformation have promised transparency in the supply chain, labor practices, textile sourcing and more. Shoppers seem to be on board, but other factors may have greater importance.
Retailers often bank on new in-store features being transformative, only to be met with consumer resistance. So, what makes a shopper receptive to a retail innovation?
eMarketer moderates a special presentation with Danielle King Sherman, vice president at Kelton Global and Bill Schneider, vice president of product marketing at SheerID. Watch as they uncover findings from their latest consumer study which surveyed 1,000 shoppers on what factors motivate them to try a new brand, make a first purchase and shop more frequently.