Healthcare & Pharma


In the latest episode of "Behind the Numbers," analyst Victoria Petrock explains why voice-activated technology is poised to change the healthcare industry. How do consumers feel about the technology? And how is the industry currently putting it to use?

We used eMarketer data to take a deeper look and offer more clarity into Mary Meeker's recent annual internet trends report.

Health and fitness app usage has seen a dramatic uptick in the US over the past few years. And users are loading up their apps with a relatively high level of frequency.

Universal healthcare may be the norm in Europe, but that hasn’t stopped entrepreneurs from offering digital alternatives to government-led systems. This week, investors gave two services—Your.MD in the UK and Sweden’s Kry—cash infusions to help meet growing consumer interest in do-it-yourself healthcare tools.

In the midst of Fonterra’s ongoing campaign to promote its Anlene brand of bone health products, eMarketer’s David Green spoke with Rohini Behl, marketing director of Fonterra Brands Indonesia, about the New Zealand-based dairy cooperative’s strategy to have a conversation about women’s health.

The healthcare industry is under pressure to go beyond the pill for a number of reasons: escalating costs, a shift to outcomes-based compensation, demands from digitally savvy patients and the need to competitively differentiate offerings.

Over two-thirds of internet users in France research medical issues online. But most avoid the sites of government institutions or health professionals, favoring more general information sources.

Eight in 10 of healthcare execs surveyed in December said they use website traffic as a measure of content marketing success. Another 57.1% of respondents say they measure time spent on their website when considering their ROI.

Health and fitness have provided a key opening for wearables-makers, as internet users tend to be attracted to such devices to keep tabs on their activity levels. In the UK, mobile users are open to many applications that could prove relevant to wearables.

In the latest episode of eMarketer's "Behind the Numbers" podcast, we continue our conversation about digital health initiatives, looking at some of the innovative services and devices that tech companies are working on to improve healthcare.

In the latest episode of "Behind the Numbers," we take a look at the state of the digital health market and consider the potential impact of Amazon's partnership with Berkshire Hathaway and JPMorgan Chase.

Jack Hogan, CTO at Lifescript, talks about how pharmaceutical companies can leverage programmatic advertising in spite of tough industry regulations.

Artificial intelligence and robotic technologies could be the future of healthcare. But convincing people in the UK that that’s a good thing will take a great deal of effort.

More than six in 10 adult internet users in Germany have bought prescription or over-the-counter medication online, and the vast majority report being very happy with the experience.

Family doctors, medical specialists, local pharmacists and hospitals were the most commonly trusted sources for health information in Canada among internet users ages 45 and older surveyed in June. On the opposite end of the spectrum were the internet and TV.

Healthcare and pharma marketers in the US invested $1.67 billion in paid digital media in 2015. This year, those marketers will increase their spending 15.4% to reach $1.93 billion.

Most US internet users are willing to share their personal health information if it can help improve their personal healthcare. According to February 2016 research, almost half of respondents said they would be willing to do so, but only if it was anonymous.

At first mention of the internet of things (IoT ) for healthcare, Fitbits, Jawbones and smart watches probably come to mind. These devices have received a strong dose of media hype, but they are just the tip of the iceberg in a growing infrastructure that is bringing meaningful connectivity to the business of health.